Campaign Strategy & Setup

Best practices for setting up campaigns, targeting the right audience, and maximizing performance.

By Charles1 author24 articles

[Ads] Duplicate Campaign: Relaunch a Previous Campaign's SetupDuplicate Campaign is now available to everyone — reuse a previous or existing campaign's track, strategy, budget, and creatives to launch a new campaign in a couple of clicks, with…
[Ads] Custom Tiers: Group Countries, Name Them, and Set a Per-Tier Ad LanguageHow to build your own country tier with a Custom Strategy
[Ads] Playlist Optimization Strategy for Labels: Crafting a Killer First 10 SongsDiscover how to structure your playlist for maximum impact. Learn why the first 10 songs are crucial, how to mix hits with your own catalog, and what really drives follower…
[Ads] Unleash Your Sound: Introducing Playlist‑curator.ai – the AI‑Powered Playlist CreatorPlaylist‑curator.ai is an AI‑driven tool that empowers artists and labels to promote their music through expertly crafted playlists. By blending your tracks with chart‑topping hits, this platform helps you reach…
[Ads] How to Read Your Campaign DashboardA full breakdown of every tab in your Soundlink campaign dashboard — Trends, Overview, Countries, Growth, and Activity logs — and how to read them.
Campaign Strategy: Playlist vs. Single Song — What Works Better?Spoiler: Playlists win. Every time. But here’s why — and how to build one that actually converts.
Custom Audio: Choose the Exact Part of Your TrackWith Custom Audio, you can select the exact moment in your track that will be used in your campaign creatives.
Do I Need to Know Marketing? Nope.If you can copy a Spotify link and click a button, you can run a Soundlink campaign.
[Ads] How to Request Specific Geographic Targeting for Your CampaignYes, you can target specific countries during campaign setup.
[Posts] Can I Upload My Own Ad Creative?You can now upload your own videos
[Ads] The Ad Creatives Don’t Match My SongIf some of the ad creatives in your campaign do not feel like a perfect match for your song, that can happen.
[Ads] Full Control: Choose Your Creatives for Paid CampaignsWith Full Control, you can manually choose the exact creatives used in your paid campaigns.
Bring Your Own Video (BYOV)You can now upload your own videos directly into Soundlink.
Understanding Soundlink vs. Spotify Metrics (and How to Verify Your Campaign)How Soundlink Tracks Streams, Listeners, and Followers
[Ads] How to Understand Streams, ROI, and Campaign ResultsWhen running a music campaign, it’s important to understand how results are measured and what to realistically expect over time.
[Ads] Auto-Renew: Keep Your Campaigns Running SmoothlyAutomatically restart your campaigns without disruptions to maintain momentum and optimize performance.
[Ads] Cost Per Stream (CPS): What It Is and How to Use ItA new column has been added to your campaign dashboard — Cost Per Stream (CPS) — so you can instantly see how efficiently your budget is turning into actual streams.
[Ads] Full Control: Use Original Video Audio in Your CampaignKeep the original sound from your uploaded video in Full Control campaigns instead of replacing it with your campaign track.
[Ads] My Library — Songs: Save and Reuse Tracks Across CampaignsSave Spotify tracks to My Library and reuse them across Lyric Video Maker and paid campaign flows — without re-uploading each time.
[Ads] Soundlink Score: Choose Creatives With Proven PerformanceEach background video in the creative picker shows a Soundlink Score based on its historical performance. Use it to prioritise high-performing creatives before you launch.
[Ads] How to Control Your Campaign TiersEasily adjust your campaign targeting by managing active tiers.
[Ads] Create Smarter Playlists with the Playlist Curator ToolPromoting your music works best when it’s part of a playlist that feels real — one that listeners love to follow and share.
[Ads] Introducing Campaign StrategiesYour smart new way to launch Soundlink campaigns
[Ads] How to Export Your Engagement Data as a CSVExport your Soundlink campaign engagement data as a CSV file for offline analysis, reporting, or sharing with your team.