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Campaign Strategy & Setup

Best practices for setting up campaigns, targeting the right audience, and maximizing performance.

1 author13 articles
[Ads] How to Read Your Campaign DashboardA full breakdown of every tab in your Soundlink campaign dashboard — Trends, Overview, Countries, Growth, and Activity logs — and how to read them.
Campaign Strategy: Playlist vs. Single Song — What Works Better?Spoiler: Playlists win. Every time. But here’s why — and how to build one that actually converts.
Custom Audio: Choose the Exact Part of Your TrackWith Custom Audio, you can select the exact moment in your track that will be used in your campaign creatives.
Do I Need to Know Marketing? Nope.If you can copy a Spotify link and click a button, you can run a Soundlink campaign.
[Ads] How to Request Specific Geographic Targeting for Your CampaignYes, you can target specific countries during campaign setup.
[Posts] Can I Upload My Own Ad Creative?You can now upload your own videos
[Ads] The Ad Creatives Don’t Match My SongIf some of the ad creatives in your campaign do not feel like a perfect match for your song, that can happen.
[Ads] Full Control: Choose Your Creatives for Paid CampaignsWith Full Control, you can manually choose the exact creatives used in your paid campaigns.
Bring Your Own Video (BYOV)You can now upload your own videos directly into Soundlink.
Understanding Soundlink vs. Spotify Metrics (and How to Verify Your Campaign)How Soundlink Tracks Streams, Listeners, and Followers
[Ads] How to Understand Streams, ROI, and Campaign ResultsWhen running a music campaign, it’s important to understand how results are measured and what to realistically expect over time.
[Ads] Auto-Renew: Keep Your Campaigns Running SmoothlyAutomatically restart your campaigns without disruptions to maintain momentum and optimize performance.
[Ads] Cost Per Stream (CPS): What It Is and How to Use ItA new column has been added to your campaign dashboard — Cost Per Stream (CPS) — so you can instantly see how efficiently your budget is turning into actual streams.