What is Save Creatives?
Save Creatives lets you bookmark any creative from your Soundlink catalog so you can easily reuse it in future Full Control paid campaigns.
This is especially useful once you have performance data. If a creative delivers a noticeably lower CPL or CPF than the others in a campaign, save it and use it as the foundation for your next campaign.
Where you can save a creative
Look for the bookmark icon on any creative in these places:
Creative Studio
The Change video picker when customizing a Full Control paid campaign
Your paid campaign's Creatives tab on Insights, next to each creative's performance data
Lyric Video Maker
How to save a creative
Wherever you see a creative, click the bookmark icon in the corner. It fills in to confirm the video is saved — click it again anytime to remove it.
Finding your saved creatives
All the videos you've saved live in one place:
Go to My Library → Creatives
Open the Saved tab
Each saved video shows as a thumbnail. Click the bookmark on any thumbnail to remove it from your saved list — you can always save it again later.
Reusing a saved creative in a new campaign
When choosing a video for a new campaign — in Creative Studio, Full Control's Change video picker, or Lyric Video Maker — open the Saved tab in the picker to pull from your saved videos instead of starting over.