When this is useful
Your current creatives have been running a while and performance is starting to dip
You want to test a new video or caption angle without resetting the whole campaign
You've got a new clip you want in the rotation, but the campaign is performing well and you don't want to stop it to make the change
New creatives run alongside your existing ones. Add Creative doesn't remove or replace what's already live.
Where to find it
Open the campaign in Paid Growth and look for the Add creatives button. It's only available when:
The campaign's status is Live
The campaign already has ads running (a brand-new campaign still being reviewed by Meta won't show this option yet)
If your campaign is under any other status, the Add creatives button won't be visible and you won't be able to add a new creative until the campaign is Live again.
How to add a creative
Select your track — confirm or choose the track/playlist the new creative should promote.
Pick your creatives — select from Soundlink's video library or your own uploaded videos, the same way you would when launching a campaign. See [Ads] Full Control: Choose Your Creatives for Paid Campaigns → for tips on choosing and captioning creatives.
Confirm targeting tiers — the new creative runs within your campaign's existing tier setup. Review it here before continuing.
Preview — check how the new creative will look before it goes live.
Submit — the new creative is added to your campaign and enters review before it starts serving alongside your existing ads.
Things to know
Newly added creatives go through the same review as any new ad. Expect a short delay before they start serving.
Adding a creative doesn't restart your campaign or reset Meta's learning phase for your existing ads.
Will the new creative be tested against my existing ones?
Once a new creative is added, Meta handles the testing and comparison between it and your existing creatives — Soundlink doesn't run a separate comparison against a "winning" creative on our end. Meta's delivery algorithm evaluates all active creatives in the ad set together and adjusts delivery based on performance, the same way it does whenever a new ad enters an existing set.
Need help?
If you're not sure whether adding a new creative or starting a fresh campaign is the better move for your situation, message us via the chat bubble in your dashboard and we're happy to help you decide.