Full Control allows you to manually choose the videos and edit the captions used in your paid campaign. When combined with Custom Audio, you gain even more control over how your music and visuals are presented to your audience.
This means you can shape both the visual creative and the exact moment of your track that listeners hear.
What Full Control allows you to do
Select up to 5 creatives for your campaign
Choose from Soundlink's video library or your own uploaded videos
Edit captions for each creative
Apply the same caption across all creatives if preferred
Combine creative selection with Custom Audio to choose the exact audio snippet used in your ads
Together, these tools give you full control over both the visuals and the sound that audiences experience.
Why this matters
The combination of creative selection and audio control helps ensure your ads represent your track the way you want.
You can:
Start your ads at the strongest moment of your song
Pair that moment with specific visuals that match the vibe
Maintain consistent branding across all creatives
Test different videos while keeping the same audio hook
This helps create a more intentional and engaging experience for listeners discovering your music.
How to use Full Control
Follow these steps when creating a paid campaign:
Start creating a new paid campaign
Complete the track and audience setup
When you reach the Creative Selection step, choose Full Control
Select up to 5 creatives from the available video library or your uploaded videos
Customize the caption for each creative
Optionally adjust the Custom Audio timestamp to choose the best part of your track
Review your creatives and publish the campaign
Your selected creatives and audio snippet will be used when your ads are delivered to your audience.
Tips for better-performing creatives
When selecting your creatives, consider:
Videos that match the energy of your track
Visuals that grab attention quickly
Clips that feel native to TikTok and Reels
Pairing strong visuals with the right audio hook often leads to better engagement.
Things to know
You can select up to 5 creatives per campaign
Both library videos and uploaded videos (BYOV) can be used
When using Full Control, creatives are manually selected instead of auto-generated
Need help?
If you need help choosing the right creatives or setting up your audio snippet, reach out to support and our team will be happy to help.