Soundlink pulls your streaming and follower data directly from your official profile on each streaming platform (DSP). If the numbers you see in your Soundlink dashboard don't line up with what you're seeing when you check Spotify (or another DSP) yourself, the most common reason is a merged or mismatched artist profile on that platform.
What does a "merged profile" mean?
Streaming platforms sometimes accidentally combine your artist profile with another artist. Most often when two artists share the same or a very similar name. When this happens, the streams, followers, or releases showing up under your profile may not actually all belong to you (or the reverse: some of your data may be sitting under someone else's profile).
How to check if this is happening to you
Open your artist profile directly on Spotify and on any other DSPs where you're distributed (e.g. Deezer, Apple Music).
Look through the releases listed on each profile. If you see songs or albums that aren't yours, your profile has likely been merged with another artist's.
This is fairly common with artists who share a name with someone else, or when a catalog has been re-uploaded by a distributor.
How to fix it
Profile merges happen on the DSP's side, so they need to be corrected through your music distributor (the service you use to upload your music to Spotify and other platforms). This isn't something Soundlink or our data partners can fix directly. Reach out to your distributor if another artist's releases are appearing on your profile, or if one of your releases has been placed on the wrong artist profile. Be sure to point them to the specific releases that are affected so they can investigate and correct the issue faster.
Profile mix-ups don't just make your growth data inaccurate, they can also disrupt recommendation signals and fan discovery. A profile-mapping error on its own does not affect royalty distribution. However, incorrect release metadata or rights registrations can affect royalty reporting and payments. Report the issue to the DSP or your distributor promptly, and follow up until it's resolved.
Why this matters for your Soundlink campaign
While your distributor works on separating the profiles, your Soundlink growth data may continue to look inconsistent with what you see on Spotify, since we're reflecting the same (currently mismatched) data the DSP has on file. Once your distributor resolves the merge on their end, your numbers should sync back up.
If you've checked your profiles and everything looks correctly separated, but your numbers still seem off, reach out to our support team and we'll take a closer look.