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[Ads] DSP Clicks: See Which Streaming Platforms Your Listeners Choose

See clicks to Spotify, Apple Music and other platforms, plus total CTA clicks, in the DSP Clicks tab in Insights.

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Written by Charles Jordan Condez

The DSP Clicks tab in Insights shows how many people clicked through from your campaign to each streaming platform, such as Spotify and Apple Music, as separate lines on the same chart.

It also shows your total CTA clicks, so you can see overall click-through and the split between platforms in one place.


Where to find it

Open your campaign, go to Trends, and select the DSP Clicks tab.


How to read the chart

Each platform has its own line, and the legend shows which color belongs to which platform.

Hover over any point on the chart to see the exact click count for each platform on that day.


How to use it

If one platform is consistently getting more clicks, that tells you where your listeners are. It's useful context when deciding where to point fans in your own posts and bios, or which platform's stats to keep an eye on during the campaign.

Keep in mind that a click is someone tapping through to the platform — it isn't the same as a stream. For stream and listener data, see [Ads] How Soundlink Attribution Works →


FAQs

Why do I only see Spotify clicks?
Clicks only show for platforms your campaign links to. To get clicks on Apple Music too, add an Apple Music link when you set up your campaign.

Is a click the same as a stream?
No. A click means someone tapped through to the platform. Whether they then listened is tracked separately in your stream and listener data.

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