Your Soundlink links aren't Spotify-only anymore. You can now add Apple Music and YouTube Music links alongside Spotify, so listeners can pick the platform they actually use.

This means fewer people drop off because they don't have Spotify, and you get a clearer picture of where your audience prefers to listen.

When creating a New Campaign, you'll now see an Apple Music link field and a YouTube Music section alongside your Spotify link. Paste the link to the same track or playlist on each platform you want to include.

These fields are optional. If you only add a Spotify link, everything works exactly as before.

Once your campaign is running, open Insights and go to the DSP Clicks tab to see how many people clicked through to each platform.

Do I have to add Apple Music or YouTube Music links?

No. Apple Music and YouTube Music are optional. Spotify remains the primary platform we promote, so a Spotify link is always required.
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You can choose to promote your music on:

Please note: You cannot run campaigns exclusively for Apple Music or YouTube Music without Spotify.
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Make sure your links match

All links must point to the same track or playlist across platforms. This ensures listeners reach the correct music regardless of which streaming service they choose.