You can quickly highlight the right products, direct traffic to where you want and increase both conversion and average purchase - without changing your regular structure.
Why create a campaign-based product group?
By gathering products for a current campaign in a separate product group, the shopping experience becomes both easier and more inspiring for the customer. Instead of searching through the entire range, the customer is presented with a clear selection that suits that particular occasion. This creates confidence, saves time and makes it easier to make purchasing decisions.
Create a product group based on your current campaign, for example, Favorites for Valentine's Day or Under 500 SEK for Mom.
Create a product group based on your current campaign, such as Valentine's Day Favorites or Under $500 for Mom.