Prepare the complete customer journey in a new language before making it visible.
This launch checklist is for administrators on Go, Plus and Pro. A new language, currency and sales country are separate choices. You do not need a new domain or currency solely to offer another language.
1. Add the language as hidden
Open Settings → Languages, add the language and keep it hidden while preparing it. Check default currency and country. Add a currency under Settings → Currencies only if it is needed; several languages can use the same EUR, for example.
2. Translate content and the active theme
Translate product names/descriptions, groups, pages, delivery information, payment/shipping descriptions and the active theme’s menus, header, footer and blocks. System translations do not replace your own text. Check language-specific images and any text inside an image.
For larger amounts, use Settings → Languages → Export. Choose source language, CSV/ODS/XLSX, relevant content types and the correct theme. Keep key and content; enter target text in translation. Import into the intended language under Import. Keep the original export and read the import result.
Translate document/email content under Settings → Document and email content, including custom templates and attachments. Check discount names and text managed in other features; a language export does not guarantee coverage of every external text or template.
3. Check the language URL
Open Settings → Domains and SEO → URL settings. Several languages can share a domain using different language prefixes. A country-specific domain is optional, rather than a language requirement. A new domain also needs DNS, certificate and domain mapping. Do not change existing language prefixes or product URLs without planning for old links.
4. Check payments, shipping and VAT when changing market
If you are also starting sales to another country, check payment-agreement country/currency support and shipping countries, fees, weights and customer selections. An existing shipping method may already cover the country; a separate method is not automatically required per language.
Determine the applicable VAT treatment before changing Settings → VAT. Language does not determine VAT. B2B, consumer sales, EU/OSS and exports can follow different rules. Enabling a language or audience selector does not register the business for OSS or automatically create the correct tax rules.
5. Check product feeds and assortment
For advertising, check language, currency, prices and landing URLs in the relevant Google or Meta feed under Settings → External services. Do not use missing translations to exclude products. Country-specific assortment requirements need a separate solution, such as appropriately configured subshops.
6. Check the customer journey and make the language visible
Open the correct language on the actual domain and check menus, search, several products and custom pages.
Check that checkout, payment/shipping choices, terms and order text match the language and market.
If the wrong language appears, check the selected language, domain mapping, text fields and active theme before reimporting.
Make the language visible once checks are complete. Recheck language-specific settings after changing theme.
Quick start
Add the language as hidden.
Translate content, theme and email.
Check URLs and any new market.
Check the customer journey and make the language visible.
Multiple languages and currencies are included in Go, Plus and Pro. External payment agreements, translation services and multishop systems can have separate requirements and costs.
