Plan language, assortment, payments and shipping so customers in the new market receive the correct offer.
This guide is for planning international sales on Go, Plus or Pro. A new language or domain is not necessary if the existing setup suits customers. Customer groups normally require Plus/Pro; separate subshops require an enabled multishop system and Pro.
1. Decide what can be sold and delivered
List the products and suppliers eligible for delivery to the country. Check shipping agreements, any sales restrictions and delivery responsibility. Translating the shop does not solve a supplier’s missing shipping agreement.
2. Choose how to limit the assortment
Selecting a language or default delivery country does not automatically change the assortment. Customer groups apply to the customer’s actual group membership; a shipping method for a country does not automatically place all visitors there in a customer group.
If markets need different public assortments, subshops can provide a shared product base with a deliberate selection per shop. Decide how visitors reach the correct shop and check direct product links and mixed carts. Delivery restrictions must be enforced in the actual purchase flow, rather than only by hiding a menu.
3. Prepare language and content
Translate the content customers need: products, groups, menus, theme, terms, delivery information and email. Add languages under Settings → Languages and keep a new language hidden until ready. Missing translation does not hide a product.
4. Choose currency and URL
Check prices, rounding and currency under Settings → Currencies. Several languages can share a currency and domain. To use a separate country domain, connect it under Settings → Domains and SEO and map the correct language in URL settings. Ensure DNS and HTTPS are ready.
5. Confirm payments and shipping
Confirm provider support for the country, currency and business agreement. Under Settings → Shipping, check countries, fees, weight ranges and any product/customer restrictions. Naming a method “Finland” does not by itself restrict when it is offered.
6. Determine taxes and terms
Determine VAT and any import/customs requirements for the actual sale. EU consumer and business sales are not always treated alike; OSS is not a general rule for every foreign order. Configure VAT after establishing the applicable treatment and clearly describe terms and costs to customers.
7. Help customers choose correctly and check the result
An audience selector can group language, currency and delivery country, but does not replace assortment controls or tax rules. Check an allowed and restricted product, direct URL, mixed cart, totals and available payment/shipping choices for each intended market. Launch only after restrictions work.
Quick start
Define country and permitted assortment.
Choose the appropriate shop/customer-group setup.
Prepare language, prices, payments, shipping and taxes.
Check permitted and restricted purchase scenarios before launch.
Basic languages and currencies are available in Go, Plus and Pro. Customer groups, multishop systems and external services follow their own plan and contract terms.