Everyone who touches a page shows up in your Talent list with a status explaining how they got there.
Follower
Chose to follow the page. They’ll get your announcements and updates.
Viewer
Visited but hasn’t followed. They won’t get announcements unless they follow.
Invited
You uploaded or invited them and they haven’t followed yet. They become a Follower as soon as they opt in.
Unfollowed
Followed before and opted out. They won’t get anything further unless they follow again.
Adding people yourself
Upload a spreadsheet of talent to a page and choose a tracking link and an invite email. Everyone you add starts as Invited.