Summary
The Leads Dashboard pipeline has six stages. The first five are populated automatically based on architect activity on the Acelab platform — no manual entry required. The sixth, Complete, is set by your team when a lead has been resolved.
Think of the pipeline like a conversation that's already started before you say a word. By the time a lead appears in your dashboard, the architect has already interacted with your brand in some way. The stage tells you how.
The Six Pipeline Stages
Nurture
What it means: Early-stage interest. The architect has found your brand or products but hasn't taken a high-intent action yet.
Triggered automatically when:
An architect visits your brand page
An architect visits one of your product detail pages
An architect registers for one of your webinars
Data available:
Company name
Company location
Firm Region
Lead type (for leads triggered by Projects or Firm Library)
Webinar registration details
Education
What it means: Active learning. The architect attended a webinar, indicating they're investing time to understand your products.
Education houses leads that are manually generated or have been moved from Nurture. This occurs when someone has attended your webinar.
Data available:
Company name
Company location
Firm region
Any project information (should the architect share those)
Webinar registration details
Promotion
What it means: Active product discovery. The architect is searching and comparing — your products appeared in their results.
Triggered automatically when:
An architect finds your products through the platform search bar
An architect sees your products in Visual Search results
Data available:
Company name
Company location
Firm region
Lead type (for leads triggered by Projects or Firm Library)
Any project information (should the architect share those)
Product categories of interest
Specific product of interest
Recommendation
What it means: Direct, high-intent engagement. The architect has reached out or been connected to your brand.
Triggered automatically when:
The Acelab team recommends your product to an architect
An architect starts a conversation from your product detail page or brand page
An architect follows up via a webinar conversation
Data available:
Conversation details
Project specifications
Direct communication history
Selection
What it means: Your product is in use. The architect has actively chosen to include it in a project or firm library.
Triggered automatically when:
An architect saves your product to an active project
An architect adds your product to their firm library
Data available:
Project details and specifications
Product usage frequency
Firm library information
Multiple products selected from your catalog
Complete
What it means: The lead has been resolved or closed by your team.
This stage is set manually. You can move a lead to Complete by:
Dragging the card to the Complete column
Using the Actions dropdown on the lead card
Selecting leads and choosing Mark As Complete from the bulk actions menu
Note: Complete is different from Archived. Complete means the opportunity ran its course. Archived removes a lead from your active pipeline view entirely. See Managing and Working Leads for more on both.
The Leads Detail Sidebar
Not every field is available at every stage. For example, project-level details like project name, phase, and budget are only shown when that data exists — which means they won't appear for Nurture or Education leads, where the architect hasn't yet linked a specific project.
The sidebar will surface the fields that are relevant for each lead's stage. When a lead card is clicked, the sidebar will appear containing more lead details.
See Managing and Working Leads for a full breakdown of what's visible and editable in the sidebar.