General Risks for All Experts (Applicable to the Platform)

Non-performance/Substandard Work: Experts fail to deliver the agreed-upon services, or the quality of work is significantly below professional standards. This culminates in an expert’s rating.

Missed Deadlines: Experts consistently fail to meet project timelines, leading to client frustration and potential business loss for the client.

Communication Breakdowns: Poor or infrequent communication with clients, causing misunderstandings, delays, and dissatisfaction.

Misrepresentation of Skills/Experience: Experts exaggerate their qualifications, experience, or portfolio to secure projects they are not truly equipped to handle.

Direct Poaching of Clients (Disintermediation): Experts attempt to bypass AdPay's billing services and contract directly with customers after initial introduction, avoiding your fee for the billing service.

Basic Data Security Lapses: Experts are careless with client data (e.g., sharing passwords, leaving client accounts unsecured).

Unprofessional Conduct: Rudeness, argumentative behavior, or other actions that reflect poorly on AdPay.

Intellectual Property Infringement (Expert's Side): Experts use copyrighted materials, plagiarize content, or infringe on trademarks in their work, exposing both the client and AdPay to legal action.

Confidentiality Breaches: Experts disclose sensitive client information (e.g., marketing strategies, financial data, product launches) to third parties.

Payment Disputes (from Client to Expert): Although you handle billing, clients might dispute the quality of work or scope of service, leading to chargebacks or refund requests that impact your system.

Scope Creep (Unmanaged): Experts perform work outside the initially agreed-upon scope without proper authorisation or revised agreements, leading to unexpected costs for clients or disputes.

Security Vulnerabilities Introduced: For web/app developers, the introduction of insecure code or practices creates vulnerabilities for the client's digital assets.

Damage to Client Accounts/Assets (Accidental): Experts, through negligence or error, cause damage to clients' accounts, social media profiles, websites, etc.

Reputational Damage to AdPay: A string of negative experiences with experts could severely damage AdPay's reputation as a reliable platform for finding quality professionals.

Malicious Intent/Fraudulent Activity: Experts intentionally sabotage client accounts, steal funds (if given access to financial accounts), or engage in outright fraud.

Extortion/Blackmail: Experts threaten to damage client's digital assets or disclose sensitive information if certain demands (e.g., higher payment outside AdPay) are not met.

Legal & Regulatory Non-Compliance (Expert's Actions): Experts engage in practices that violate advertising laws, data privacy regulations (e.g., NDPA, local Nigerian laws), or consumer protection laws, leading to fines or lawsuits for the client (and potential indirect liability for AdPay).

Systemic Exploitation of AdPay's Platform: Experts find loopholes in your system to gain unfair advantages, manipulate reviews, or circumvent your billing mechanism systematically.

Impersonation/Identity Theft: Experts are not who they claim to be, or their accounts are compromised, leading to fraudulent activities.

Force Majeure Events Affecting Expert's Performance: Unexpected and uncontrollable events (natural disasters, civil unrest, severe illness) prevent the expert from fulfilling their obligations, and they handle it poorly or disappear.

Complex Tax Implications (International Clients/Experts): While you're local, if you expand or clients/experts operate internationally, complex tax liabilities can arise for either party or even AdPay, requiring careful legal counsel.

Ineffective campaign setup (e.g., poor keyword selection, irrelevant ad copy, incorrect bidding strategies).

Excessive ad spend without adequate results.

Lack of regular optimization and monitoring, leading to wasted budget.

Failure to provide clear performance reports.

Accidental deletion or modification of existing successful campaigns/ad groups/settings.

Violation of Google Ads policies (e.g., misleading ads, prohibited content) leading to account suspension for the client.

Inappropriate use of client's Google Ads account credentials.

Mismanagement of ad extensions or landing page experience, impacting Quality Score.

Deliberate manipulation of campaign data to show false performance.

Running ads for illegal or unethical products/services under the client's account without their knowledge.

Exploiting access to client's Google Ads account to gain access to other linked Google services.

Using black-hat SEO/SEM tactics that could result in client's website being penalized by Google.

Creation of low-quality or non-engaging video ad content.

Incorrect audience targeting on TikTok.

Failure to adhere to TikTok's constantly evolving content and advertising policies.

Overspending budget due to lack of optimization.

Use of copyrighted music or visuals in ads leading to legal issues or ad rejections.

Campaigns that generate negative brand sentiment or go "viral" for the wrong reasons.

Accidental deletion or modification of TikTok ad accounts or campaign data.

Failure to track and report on relevant TikTok metrics (e.g., watch time, engagement rates).

Creating content that triggers social media backlashes or boycotts for the client.

Exploiting TikTok's platform vulnerabilities or algorithms for unethical gains.

Misrepresenting brand identity through inappropriate or off-brand content.

Sharing or selling client's proprietary TikTok ad strategies to competitors.

Inconsistent posting schedule.

Poor quality content (typos, grammatical errors, irrelevant posts).

Lack of engagement with the client's audience.

Failure to grow audience or achieve set social media goals.

Posting offensive, controversial, or inappropriate content that damages the client's brand reputation.

Accidental sharing of confidential client information on social media.

Violation of platform-specific terms of service, leading to account suspension or shadow-banning.

Mismanagement of customer service inquiries/comments on social media, leading to public complaints.

"Going rogue" and using client's social media accounts for personal agenda or to badmouth competitors.

Compromise of client's social media accounts due to weak security practices by the expert.

Creating fake engagement (bots, fake followers) that could harm client's long-term organic reach and credibility.

Legal repercussions from false advertising or misleading claims made on social media.

Poor writing quality (grammar, spelling, syntax).

Content that is off-topic or doesn't meet the client's brief.

Missed deadlines for content delivery.

Generic or unoriginal content.

Plagiarism: Submitting content copied from other sources without proper attribution.

Inaccurate or misleading information in the content, leading to factual errors.

Content that fails to adhere to SEO best practices, impacting organic visibility.

Infringement of intellectual property rights (e.g., using copyrighted images without license).

Defamatory or libelous content that results in legal action against the client.

Embedding malicious links or code within content (e.g., if content is for website).

Using client's internal documents or proprietary information within public content without authorization.

Ghostwriting for a competitor or disclosing client's confidential content strategies.

Designs that don't align with the client's vision or brief.

Lack of creativity or originality in design concepts.

Failure to provide design files in the correct formats.

Missed deadlines for design delivery.

Design infringement: Creating logos or brand elements that are too similar to existing trademarks, leading to legal disputes.

Providing designs that are not scalable or suitable for various applications (e.g., web, print).

Poor communication of design rationale or revisions.

Using stock assets without proper licensing, leading to future legal issues for the client.

Designing a brand identity that unintentionally conveys a negative or inappropriate message.

Deliberately incorporating hidden symbols or messages into designs that are harmful to the client.

Failing to properly transfer intellectual property rights of the design to the client.

Sabotaging design files or withholding original artwork after a dispute.

Bugs and errors in the developed website/application.

Failure to meet functionality requirements.

Slow loading times or poor user experience.

Delays in development timelines.

Introduction of security vulnerabilities (e.g., SQL injection, XSS) making the client's system prone to attacks.

Poor code quality leading to difficulty in future maintenance or scaling.

Failure to provide proper documentation or handover of the codebase.

Lack of responsiveness in addressing post-launch issues or bugs.

Data breaches due to developer negligence in handling sensitive client data.

Inserting backdoors or hidden malicious code into the client's application.

Stealing client's intellectual property (e.g., unique application features, proprietary algorithms).

Deliberate sabotage of the client's website/application (e.g., deleting databases).

Ransomware attacks where the developer encrypts the client's system and demands payment.

Unintentional but significant data loss due to developer error.

Poor video quality (lighting, audio, shaky footage).

Failure to capture key moments or required shots.

Missed deadlines for filming or delivery of raw footage.

Unprofessional conduct during shoots.

Loss or damage of footage.

Breach of privacy (e.g., filming without consent in private areas).

Violation of venue rules or property rights during filming.

Equipment failure leading to project delays or poor results.

Accidental injury to themselves or others during a shoot, leading to liability issues for the client.

Footage containing sensitive or controversial material that accidentally gets released.

Demanding additional payment for raw footage or full rights to the content after initial agreement.

Using the client's footage for personal promotion without explicit permission, especially if it contains sensitive information.

Deliverables not matching the client's vision or brief.

Poor editing quality (choppy transitions, inconsistent color grading, bad audio mixing).

Missed deadlines for video delivery.

Incorrect aspect ratios or file formats.

Using copyrighted music, stock footage, or graphics without proper licensing.

Introducing technical errors (e.g., corrupt files, rendering issues) in the final product.

Loss of project files or client-provided assets.

Failure to incorporate client feedback effectively, leading to multiple revisions and delays.

Embedding subliminal messages or inappropriate content into the final video.

Leaking sensitive or unreleased video content before public launch.

Deliberately corrupting project files or holding them hostage for additional payment.

Unintentional creation of a video that violates advertising standards or local regulations, leading to fines for the client.

Competence: Possessing the necessary skills, knowledge, and experience to effectively perform the agreed-upon services.

Diligence: Exercising reasonable care and attention to detail in all aspects of the work.

Timeliness: Delivering services and communications within agreed-upon deadlines or promptly, where no specific deadline is set. Standard Response Time: We expect every expert to respond to customer requests within 1 working day of receiving a request.

Communication: Maintaining clear, proactive, and responsive communication with the client and AdPay regarding project progress, challenges, and proposed solutions.

Ethical Conduct: Adhering to principles of customer data privacy, honesty, integrity, fairness, and avoiding conflicts of interest.

Compliance: Operating in accordance with all applicable laws, regulations, and platform policies (e.g., Google Ads policies, TikTok Advertising policies)."

Strategic Alignment: Developing and implementing campaigns that are clearly aligned with the client's stated business objectives and measurable goals (e.g., leads, sales, brand awareness).

Account Structure & Organization: Creating well-structured ad accounts, campaigns, ad groups, and keyword lists for optimal performance and ease of management.

Keyword Research & Selection: Conducting thorough keyword research to identify relevant, high-performing keywords, including negative keywords, to minimize wasted spend.

Ad Copy & Creative Quality: Crafting compelling, relevant, and grammatically correct ad copy and selecting appropriate ad creatives (images, videos) that adhere to Google's policies and resonate with the target audience.

Bidding & Budget Management: Implementing appropriate bidding strategies and managing budgets effectively to maximize ROI and avoid excessive or inefficient spend.

Optimization & Monitoring: Regularly monitoring campaign performance, conducting A/B tests, and making timely optimizations (e.g., bid adjustments, ad variations, targeting refinements) to improve results.

Targeting Accuracy: Utilizing precise audience targeting parameters (demographics, interests, geographics) to reach the most relevant potential customers.

Reporting: Providing clear, concise, and regular performance reports that include key metrics (e.g., impressions, clicks, conversions, cost-per-conversion, ROAS) and actionable insights.

Policy Compliance: Ensuring all campaigns and creatives comply with Google Ads advertising policies to prevent account suspension or ad disapproval.

Content Creation & Adaptation: Producing video ad content that is native to the TikTok platform, engaging, high-quality (visuals and audio), and aligns with current TikTok trends where appropriate.

Strategic Alignment: Developing and executing ad campaigns that align with the client's marketing objectives and measurable goals for TikTok (e.g., brand awareness, traffic, app installs, sales).

Audience Targeting: Accurately identifying and targeting relevant audiences on TikTok using available demographic, interest, and behavioral targeting options.

Campaign Setup & Management: Properly setting up TikTok ad campaigns, ad groups, and creatives within the TikTok Ads Manager, ensuring correct pixel implementation and event tracking.

Budget & Bid Management: Effectively managing ad spend and implementing appropriate bidding strategies to achieve client goals within budget constraints.

Performance Monitoring & Optimization: Continuously monitoring campaign performance, analyzing data, and making timely adjustments to improve results (e.g., creative refreshes, targeting adjustments, bid optimizations).

Engagement & Trend Responsiveness: Understanding TikTok's algorithm and community dynamics to create content that fosters engagement and adapts to emerging trends.

Reporting: Providing comprehensive and understandable performance reports detailing TikTok-specific metrics (e.g., video views, watch time, engagement rate, click-through rate, conversions).

Policy Compliance: Adhering strictly to TikTok's advertising policies and community guidelines to prevent ad rejections or account issues.

Content Strategy & Creation: Developing and executing a content strategy aligned with the client's brand voice, target audience, and marketing objectives, including creation of high-quality, engaging, and error-free posts (text, images, video).

Consistent Posting: Maintaining a consistent and pre-agreed posting schedule across specified social media platforms.

Audience Engagement: Proactively engaging with the client's audience, responding to comments and messages in a timely and professional manner, and fostering community growth.

Platform-Specific Optimization: Tailoring content and strategies for each specific social media platform (e.g., Instagram, Facebook, X, LinkedIn) to maximize reach and engagement.

Community Management: Monitoring social listening, managing online reputation, and addressing negative feedback or crises professionally.

Analytics & Reporting: Tracking key social media metrics (e.g., follower growth, engagement rate, reach, website traffic from social) and providing regular, insightful performance reports.

Trend Awareness: Staying updated with social media trends, algorithm changes, and new features to adapt strategies effectively.

Brand Voice Adherence: Consistently maintaining the client's established brand voice, tone, and visual identity in all communications.

Policy Compliance: Ensuring all social media activities comply with the terms of service of each platform and relevant advertising regulations.

Originality & Plagiarism-Free Content: Producing entirely original content that is free from any form of plagiarism.

Accuracy & Fact-Checking: Ensuring all factual information, statistics, and claims presented in the content are accurate, up-to-date, and verifiable.

Grammar, Spelling & Punctuation: Delivering content with impeccable grammar, spelling, punctuation, and syntax.

Clarity & Readability: Crafting clear, concise, and easy-to-understand content that effectively conveys the intended message to the target audience.

Adherence to Brief & Tone of Voice: Strictly following the client's content brief, guidelines, specific requirements, and established brand tone of voice.

SEO Optimization (if applicable): Incorporating relevant keywords naturally, optimizing meta descriptions, titles, and formatting for search engine visibility, as per client's instructions.

Timely Delivery: Submitting content by agreed-upon deadlines.

Research & Authority: Conducting thorough research to ensure content is authoritative and demonstrates expertise on the subject matter.

Adaptability: Being able to write in various styles and for different formats (e.g., blog posts, website copy, ad copy, whitepapers).

Conceptual Understanding: Thoroughly understanding the client's business, target audience, values, and strategic goals to create relevant and effective designs.

Originality & Uniqueness: Creating original designs that stand out and are distinct from existing brands, minimizing the risk of trademark infringement.

Aesthetic Quality: Producing visually appealing, cohesive, and professional designs (logos, color palettes, typography, brand guidelines) that reflect high artistic and design standards.

Versatility & Scalability: Delivering designs that are versatile and can be effectively used across various mediums (digital, print, merchandise) and scale appropriately without loss of quality.

Technical Proficiency: Using industry-standard design software (e.g., Adobe Creative Suite) proficiently and delivering files in correct, editable, and appropriate formats (e.g., vector, raster, web-ready).

Communication of Rationale: Clearly articulating the design concept, rationale, and how it addresses the client's brief.

Adherence to Deadlines: Delivering design concepts, revisions, and final files within agreed timelines.

Intellectual Property Transfer: Ensuring proper transfer of intellectual property rights for the final, approved designs to the client.

Functionality & Performance: Developing websites or applications that are fully functional, meet all specified requirements, perform efficiently (e.g., fast loading times), and provide a smooth user experience.

Code Quality: Writing clean, well-structured, maintainable, and commented code according to industry best practices and agreed-upon coding standards.

Security: Implementing robust security measures to protect the application/website from common vulnerabilities (e.g., XSS, SQL injection, insecure direct object references) and safeguarding client/user data.

Responsiveness & Cross-Browser/Device Compatibility: Ensuring the website/application is fully responsive across various devices (desktop, tablet, mobile) and compatible with major web browsers.

Scalability & Maintainability: Building solutions that can be easily updated, expanded, and maintained in the future.

Documentation: Providing comprehensive technical documentation, including codebase explanations, API documentation, and deployment guides.

Bug Fixing & Testing: Thoroughly testing the application/website to identify and resolve bugs, and promptly addressing any issues reported post-launch.

Version Control: Utilizing version control systems (e.g., Git) for collaborative development and tracking changes.

Timely Delivery: Delivering development milestones and final products within agreed-upon timelines.

Technical Proficiency: Operating professional camera, lighting, and audio equipment correctly to capture high-quality footage.

Visual Storytelling: Composing shots effectively, understanding visual aesthetics, and contributing to the narrative flow of the video.

Audio Quality: Ensuring clear, crisp, and well-recorded audio free from excessive background noise.

Lighting: Utilizing appropriate lighting techniques to enhance the visual quality and mood of the footage.

Pre-Production & Planning: Conducting thorough planning with the client (e.g., shot lists, script understanding, location scouting) to ensure all necessary footage is captured.

Professional Conduct: Maintaining a professional demeanor on set, respecting talent, crew, and location, and adhering to ethical filming practices.

Data Management: Securely managing and backing up all captured footage to prevent loss or corruption.

Timely Delivery: Delivering raw footage or completed shoots according to agreed-upon schedules.

Adherence to Brief: Capturing all specified shots, angles, and content as per the client's brief and vision.

Creative Vision & Storytelling: Assembling footage in a way that creates a compelling narrative, enhances the message, and aligns with the client's creative vision.

Technical Proficiency: Proficiently using industry-standard video editing software (e.g., Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro) for cutting, transitions, color grading, and audio mixing.

Audio Enhancement: Ensuring audio levels are consistent, clear, and free from background noise, including sound design and music integration where required.

Color Grading & Correction: Applying appropriate color grading and correction to ensure visual consistency and enhance the mood of the video.

Graphics & Visual Effects: Integrating graphics, text overlays, and visual effects seamlessly and effectively to enhance the video's message.

Output Quality & Formats: Delivering final videos in the correct resolution, aspect ratio, file format, and compression as specified by the client, optimized for intended platforms.

Version Control & Feedback Integration: Effectively managing different versions of edits and integrating client feedback accurately and efficiently.

Timely Delivery: Completing and delivering edited video versions and final products within agreed-upon deadlines.

Asset Management: Organizing and securely managing all project files, raw footage, and assets provided by the client.