AdPay offers ad agencies a powerful platform to manage and optimize digital advertising campaigns for the businesses and brands they advertise for. To ensure a smooth and efficient experience for all users, we've established clear guidelines for account creation and adherence to our policies. This article outlines these guidelines, focusing on account creation limits, prohibited services, and our approach to bad reviews from your clients.
Account Creation: Managing Your Agency's Account Structure
We understand the need for agencies to organize their client accounts effectively. To facilitate this, AdPay allows agencies to create multiple sub-accounts under a single Google Ad Manager Account. However, to maintain platform integrity and prevent misuse, we've implemented a limit:
Account Creation Limit: Each Manager Account (Google Ads) is restricted to a maximum of 10 sub-accounts.
This limit enables agencies to structure their client portfolios while ensuring responsible platform usage. We encourage agencies to plan their account structure strategically to maximize efficiency within this framework.
Side Note: You can create multiple Manager Accounts to house additional sub-accounts.
Introducing the AdPay Expert Program: Connecting You with Clients
We recognize the expertise and value that ad agencies bring to the digital advertising landscape. To facilitate growth and connection, we're excited to introduce the AdPay Expert Program. This program is designed to connect qualified ad agencies with businesses and brands seeking professional advertising services.
How the AdPay Expert Program Works:
AdPay will actively refer businesses and brands to agencies participating in the Expert Program.
To join the program, agencies must complete an application form, providing details about their services, expertise, and client portfolio.
Our team will carefully review each application to ensure that participating agencies meet our standards of quality and professionalism.
Upon acceptance, agencies will be notified and added to our directory of AdPay Experts.
If you're an ad agency looking to expand your client base and gain access to valuable referrals, we encourage you to apply for the AdPay Expert Program. We look forward to reviewing your application and welcoming you to our community of trusted advertising professionals.
Boost Your Campaigns with Free Ad Credits!
To help new agencies get started and experience the power of AdPay, Google offers free ad credits to qualifying accounts. If your newly created account meets Google’s eligibility criteria, you can ask us to apply the promotional credits to your account(s).
How to Claim Your Free Ad Credits:
Ensure your new account complies with all AdPay guidelines and policies.
Complete the Ad Credit Application Form here.
Our team will review your application and verify your account's eligibility.
If your account is eligible, the free ad credits will be applied to your account.
Prohibited Services and Products: Maintaining a Trusted Ecosystem
AdPay is committed to providing a safe and reliable advertising environment. Therefore, certain services and products are strictly prohibited on our platform. These include, but are not limited to:
Asian Advertisers: (Please specify the reason for this limitation, as it could be perceived as discriminatory. Provide specific examples of what is being prohibited.)
Forex Trading: Due to the high risk and regulatory complexities associated with forex trading, these advertisements are not permitted.
Sexual Enhancements: Advertisements promoting sexual enhancement products or services are prohibited due to their sensitive nature and potential for misleading claims.
Unauthorized Pharmacies: The sale of pharmaceuticals without proper authorization and verification is strictly prohibited to protect consumer safety.
We encourage you to review our comprehensive Policy page for a complete list of prohibited services and products on AdPay.
It is an agency's responsibility to ensure that all advertisements comply with these guidelines. Failure to do so may result in account suspension or termination.
Disputes and Bad Reviews: Ensuring Accountability
We understand that disputes and negative feedback can arise in the course of business. To address these situations fairly and effectively, AdPay has implemented a clear dispute resolution process:
Account Suspension and Investigation: In the event of a dispute or multiple negative reviews, AdPay reserves the right to pause the agency's account while conducting a thorough investigation.
This measure allows us to gather all relevant information and ensure a fair resolution for all parties involved. We will communicate with the agency throughout the investigation process and provide a clear explanation of our findings.
Key Takeaways for Ad Agencies:
Adhere to the 10-account limit per Manager Account.
Familiarize yourself with the list of prohibited services and products.
Maintain ethical advertising practices to avoid disputes and negative reviews which could result to account blacklisting.
Cooperate fully with AdPay's investigation process in case of disputes.
Learn about operating cost charge for ads targeting non-nigerian locations, regulatory costs associated with ads targeting non-nigerian locations, and our refund policy.
Complete Advertiser's Verification for your Google Ad Account(s). Learn more here.
Read AdPay’s Terms of Service and our Policies.
Take advantage of the Free Ad Credit Offer (when you meet the requirements).
By following these guidelines, ad agencies can leverage the full potential of AdPay while maintaining a positive and compliant presence on our platform. We are committed to supporting our agency partners and fostering a thriving advertising ecosystem.