1. Go to TikTok Ads Manager and go to Tools
2. Click on events to go to TikTok Events Manager.
3. Click Connect Data Source.
4. Select Web then click Next
5. Input your URL (Website Link) then click Next
6. Select Partner Integration or Manual set up as your connection method, then click Next.
We recommend manual set up
7. Select TikTok Pixel and Event API and click on Next or select preferred manual
connection.
8. Name your pixel - All events sent to the pixel code will be under the pixel. Click Create.
NB: Create a Pixel name that corresponds to your website or domain name.
9. Install basecode on your website. Click copy code to copy Pixel code and click Next
10. Paste pixel code at the top of the header section on your website
11. Manage configurations and desired settings.
12. Set Up events : Launch event builder, input website link, then select event you’d like to track.
13. Verify Event Set Up - Downlaod the Pixel Helper on chrome