Smart CPA is an automated payment model that simplifies working with push campaigns.
After the campaign is launched, the algorithm analyzes the sites, devices, subscription days and other parameters, determining the most effective ones, and optimizes the campaign. The system independently manages the rate in such a way as to fit into the target CPA specified when creating the campaign. The tool is suitable for all verticals and geos.
How does the Smart CPA algorithm work?
The Smart CPA algorithm goes through three stages:
Acceleration - collecting the first 500 clicks, after reaching this parameter, optimization begins.
Training on an advertising campaign.
Training on creatives.
How to set up an advertising campaign with Smart CPA?
Smart CPA setup:
Select Smart CPA payment format.
Set your target cost per lead and select your currency.
Identify the event for optimization.
Algorithm features
Correctly configure the postback that transfers conversions to the system. Check the functionality of the event before launching the campaign. This is important!
The CPA rate must be reasonable and correspond to reality. Underestimated values can lead to a decrease in positions in the auction and the campaign being stopped.
The algorithm works for all audiences up to 45 years old, including 45+.
It is not recommended to narrow the targets too much (whitelists, subscription days), the point of the algorithm is to bid fairly.
What targets are not available in Smart CPA?
When using Smart CPA, you cannot use:
Micro bidding coefficients.
Autoblacklists and autoselectives.
Selective prices.
Is it possible to switch from Smart CPA to other models?
No, it is not possible to change the payment model from Smart CPA to Smart CPC or CPC.
What to do if the campaign stopped?
If the campaign stopped running, check its status:
"Stopped due to large deviation of predicted LR"
If the actual cost of a lead exceeds the predicted cost by more than 50%, the campaign is automatically blocked. Read more about the reasons and solutions here."The campaign's pace has been reduced"
If the lead cost deviation is more than 30%, the system automatically reduces the purchase volume. Read here how to fix this situation.