Click «Create a campaign» button.

Select campaign type Push

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Advertising campaign name
We give the name of the advertising campaign based on our convenience. For example "Joints/eu". Correct campaign naming will help you find the right campaign faster if you have a large list of campaigns.​​

Add destination URL​

Macros
Do not forget about macros that are located under the “Destination URL” field, they help transfer data to the tracker.​

Limits
Set limits – daily or total for a campaign. ​

Geography of displays
Set up displays based on user geography. The function determines in which GEO or region your ad will be displayed.​

Browser language
Set browser language. The option identifies users with the specified browser language. ​

Targeting by devices
Select type of the devices where your ads will be displayed. You can select all devices at once or several needed ones. ​

Targeting settings by:

Browser;

OS;

Telecom operator.
​ Recommended to use when you have traffic source analytics data.
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Blacklist is a set of sites where your ad display will be prohibited.

Schedule of displays

Select the time range in which users will see your ad:

There are some nuances when setting up the push displays schedule: clicks can be delayed by up to 6 hours.​
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Subscription days range​

You can select subscription day of the user on push ads from 1 day to infinity.
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Contextual segments​

They allow you to set up and optimize advertising campaigns quickly and what's most important efficiently.
The functionality of these settings is described in detail in the articles Contextual segments
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Microbidding

Is set by the following parameters

It is recommended to use when you already have analytics on the traffic source. Then, using this setting, you can optimize the campaign. More detailed use of this tool is described here.​ ​

All is done, click the “Save” button.

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