Smart CPC is an automated payment model that simplifies the process of working with push campaigns.

When using Smart CPC, you don't need to work with site coefficients yourself (selectives or autoselectives) and subscription day coefficients (micro bidding). The algorithm undertakes this task.

The system is learning on data from the last 24 hours, which allows promptly adjusting any fluctuations in campaign indicators and changes in their dynamics.

The algorithm improves itself based on data from all campaigns of the AdProfex advertising platform. This ensures high accuracy of calculations at all levels. Thus, you do not need to spend large volumes of traffic to collect even a minimal part of analytics - the platform uses an extensive database of existing data.

The algorithm always strives to make the calculated rate with coefficients closer to the one which is set in your advertising campaign. When the planned conversion indicators are reached, it is necessary to increase the CPC rate to increase the purchase volumes.

When choosing this payment model, any targets are available for customization and adjustment, except:

Thanks to Smart CPC your push campaigns will be more efficient through automation and accurate optimization.