Analytics / Tracking events | adtron.io

The following table shows all modules, which tracking events they fire and what they mean.

Event Tab / Module	Events	Meaning
Impressions	Displays Clicks Visible User interaction Request Ready Created	How many times ad has been rendered How many times a clickout has been used on the ad How many times has ad been visible to the user How many times did a user atleast touch/click somewhere inside the ad or interact with a module (once per session) How many times has creative hmtl been requested How many times has creative html dom been fully loaded How many times has javascript ran inside creative (step 2, booting)
Scenes	Scene 1, Scene2, etc.	Shows how often a scene has been rendered / shown
Global clickouts	global_clickouts	How many times a global clickout of an ad has been triggered / clicked
Asset / Background / Typo / All modules	Clickout Click interaction Swipe up Swipe left Swipe right Swipe down Longpress	Clickout = Clickout links / redirects that have been triggered for a module Click interaction = play animations, change scene, etc. that have been triggered for a module If a swipe up event has been added, how often it has been triggered If a swipe left event has been added, how often it has been triggered If a swipe right event has been added, how often it has been triggered If a swipe down event has been added, how often it has been triggered If a longpress event has been added, how often it has been triggered
Video	VTR (0%) - VTR (100%) Video finished Pause Play clicked Started Resume Replay Reset Mute Unmute Player expand Player collapse	View-Through-Rate (4 steps that track the percentage in 25% steps that users have reached in the video) How many times did users reach the end of the video How many times did users trigger the „Pause“ button of a video How many times did users trigger the „Play“ button of a video How many times has a video started playing How many times did users resume playing the video after it has been paused How many times did users trigger the „Replay“ button How many times did users/events reset the video How many times did users trigger the „Mute“ button How many times did users trigger the „Unmute“ button How many times did users trigger the „Fullscreen“ button How many times did users trigger the „Exit Fullscreen“ button
Gallery	User Interaction (once) Slide (Slide <Number>) Slide (once) (Slide<Number>) User Slide (Slide <Number>) User Slide (once) (Slide <Number>) User Slide Change Button next Button prev Swipe next Swipe prev	How many times did users atleast slide forward/backward or use the arrows to change slides (quality engagement) (once per session) How many times has a slide with number x been slid on (either user or automatically) (doesn’t count for initial slide shown) How many times has a slide with number x been slide on atleast once (counts 1x per session, either auto or by user) How many times did users slid on slide x manually (doesn’t count for initial) How many times did users slid on slide x manually atleast once (1x per session, manually, not initially shown slide) How many times did a user change slides manually (either through button or swipe) How many times has a user hit the next button to change slides How many times has a user hit the prev button to change slide How many times has a user changed slides by swiping next How many times has a user changed slides by swiping prev

Pano	Engagement (left) – Engagement (top) User interaction Ready	How many times did users move the pano to one of the areas (left, middle, right (horizontal mode) – top, center, bottom (vertical mode)) How many times a user interacted (once per session) How many times the pano has been loaded
Slidebar	User slide once Left side open Right side open Timeout	How many times did users interact with the slidebar (Quality engagement) (once per session) How many times did users open the left side of the slidebar (Atleast 75% open) How many times did users open the right side of the slidebar (Atleast 75% open) How many times did users reach the timeout of this module (Timeout set in module properties of editor)
Wipe	Start Finished Timeout	How many times did users start wiping on this module (once per session) How many times did users complete wiping on this module (% reached to clear) How many times did users reach the timeout of this module
Particle Wipe	Start Finished Timeout	How many times did users start wiping on this module (once per session) How many times did users complete wiping on this module (% reached to clear) How many times did users reach the timeout of this module
Shake	On shake First shake – Fourth shake Finished Timeout	How many times did users trigger a shake How many times did users trigger the first to fourth (maximum) shake How many times did users reach the target amount of shakes How many times did users reach the timeout of this module
Countdown	Countdown finished	How many times did users see the countdown at 00:00:00:00 (user saw the ad with local date/time set to target or above)
Story	Skip left Skip right Finished Step <number>	How many times did users skip back/left on the story How many times did users skip forth/right on the story How many times did users reach the end of the story How many times has a story step been seen by users
Video Story	Story prev Story next Story finished Story step x vtr 0 – 100 Story step <number>	How many times did users skip back/left on the story How many times did users skip forth/right on the story How many times did users reach the end of the story How many times a step’s vtr 0% - 100% steps have been hit How many times has a story step been seen by users
Poll	Released Left Right Timeout Sliding left Sliding right	How many times did users release the poll slider / vote (multiple votes possible if not locked in properties!) How many times did users decide on the left option How many times did users decide on the right option How many times did users reach the timeout of this module How many times did users slide the poll slider thumb towards the left side How many times did users slide the polls lider thumb towards the right side
Survey	Left vote Center vote Right vote Re-vote happened Vote saved	How many times did users vote on the left side of the survey How many times did users vote on the center of the survey How many times did users vote on the right side of the survey How many tijmes did users re-vote (if not deactivated in module properties) How many times has a survey vote been saved
Whatsapp	Share	How many times has the whatsapp module been triggered („Share on whatsapp“ triggered)
Calendar	Add (mraid) Add (ics)	How many times did the calendar open event in an mraid context been triggered How many times did the calendar event download been triggered
Popup	Shown Hidden	How many times did users activate/show the popup How many times did users deactivate/hide the popup
Google Maps	Map activated	How many times did users activate the map
Click2Maps	Clicks	How many times did users trigger the click2maps
Memory	Win Match No match Reset User interaction Timeout	How many times did users win the memory How many times did users match 2 cards in the memory How many times did users mismatch 2 cards in the memory How many times did users/events reset the Memory module How many times did users interacte atleast once with the memory (1x per session, quality engagement) How many times did users reach the module timeout
Puzzle	User interaction Item swapped Complete Timeout	How many times did users interact atleast once with the puzzle (1x per session, quality engagement) How many times did users swap 2 items in the puzzle How many times did users complete the puzzle How many times did users reach the module timeout
Basket	Full Timeout Drop missed Item added Item drag start Item drag start once <assetname> added	How many times has the basket reached its’ maximum items (set in properties of module) / basket been filled How many times has the basket’s module timeout been reached How many times did users miss the dropzone or drop too early/somewhere else How many times did users drop an item into the basket How many times did users start dragging an item How many times did users start dragging atleast one item (1x per session, quality engagement) How many times a specific draggable has been added to the basket
Timer	Timer start Timer step 25% Timer step 50% Timer step 75% Timer finished	How many times did the timer start How many times did the timer reach the 25% mark How many times did the timer reach the 50% mark How many times did the timer reach the 75% mark How many times did the timer finish
Slider	User slide (Slide <number>) Released 0-50% Released 50-100% Drag to the start Drag to the end Slide (Slide <number>)	How many times did users slide the thumb to a specified number of slide in a gallery How many times did users release the thumb on the first half of the slider How many times did users release the thumb on the latter half of the slider How many times did users drag the thumb towards the start of the slider How many times did users drag the thumb towards the end of the slider How many times was the thumb moved to a specified gallery slide number (can be automatic / not user triggered – only if slider is linked to gallery)
Image Sequence	Loaded Play Pause Repeat Finish	How many times has the sequence been loaded How many times has the sequence been played How many times has the sequence been paused How many times has the sequence been repeated (loop) How many times has the sequence been finished
Match	Card yes <number> Card <number> Card no <number> User interaction Timeout All cards finished	How many card <number> has been „matched“ How many card <number> has been shown How many card <number> has been „unmatched“ How many times a user interacted with the module How many times the module timeout has been triggered How many times a user has matched/unmatched all cards
Counter	Value is equal to <value> Value is not equal to <value> Value is greater than <value> Value is less than <value> Value is greater than or equal to <value> Value is less than or equal to <value>	Triggers if event has been added to counter module and the counter’s value is equal to the designated value on value change Triggers if event has been added to counter module and the counter’s value is not equal to the designated value on value change Triggers if event has been added to counter module and the counter’s value is greater than the designated value on value change Triggers if event has been added to counter module and the counter’s value is less than the designated value on value change Triggers if event has been added to counter module and the counter’s value is greater than or equal to the designated value on value change Triggers if event has been added to counter module and the counter’s value is less than or equal to the designated value on value change
3D	User interaction Zoom Rotate horizontal Rotate vertical	How many times a user has interacted with the module How many times a user zoomed into the model How many times a user rotated the model horizontally How many times a user rotated the model vertically
Catch	Game started Game paused Game finished Catch item Catch good item Catch bad item	How many times the game has started How many times the game was paused How many times the game has finished How many times an item has been caught How many times a good item has been caught How many times a bad item has been caught