Skip to main content

What is Aether?

Welcome to the future of knowledge activation.

Updated over a week ago

It’s all in the aether.

Aether is where your marketing and insights knowledge come together, helping teams create better, faster presentations using your organisation's files and data.

You already have the strategy, research, and insight. It's just buried in decks, PDFs and past work. And it takes you hours to repackage into compelling, beautiful, up-to-date narratives. Aether turns institutional knowledge into competitive advantage. Lay the foundation for AI-ready marketing operations.

Aether is a knowledge activation platform built for marketing. Connect your documents, data, and context so teams spend less time repackaging knowledge and more time marketing.


With Aether, you can:

  • Centralise decks and docs in one searchable workspace

  • Generate new works, summaries, and reviews of your research and strategy assets in beautifully-designed, company branded PowerPoints

  • Create once, reuse often - reduce duplicate work and maintain a living document, updated with your new research

  • Enable faster collaboration across teams

Not a customer yet? See how Aether can reduce rework, improve consistency, and make the most of what your team already knows.


Proudly backed by New+Improved, the team behind category-defining brands like Ideally and Tracksuit.

Did this answer your question?