Into the Aether - 1 August 2025

TL;DR

1. What's new: Deep source info for each slide; on-demand CS support.

2. Inspiration from the Aether: Prompting 101: define, outline, refine!

3. Coming Soon: Rolling updates, rolling in fast.

4. Aether Community: Links to our recommended AI learning sources.

Navigate to the 'Sources' tab to the left of your document preview and click the source number on any slide to view a detailed citation tooltip showing the document and the page numbers referenced.

This tool also paves the way for more citation work coming soon!

Aether's customer team is available for on-demand support via email, phone, and now messenger.

Click the yellow '?' icon at the bottom left of the Aether site for instant chatbot assistance or to connect with our growing customer team; we're here to help with anything from analysis to PPT design!

We've also made some more changes behind the scenes:

Treat Aether like your clever, new teammate - the more detail you provide for your project, the better! Use natural language to describe your output:

Aether is great at big tasks like cutting down a large research study or designing new starter onboarding packs.

But it's also brilliant at smaller presentation tasks. One of our customers had a great example this week - prepare a well-structured agenda slide for an upcoming event. With a quick brain dump into Aether, their company-branded slide was produced, downloaded and pasted into the WIP deck in seconds.

How to: convert free-text into a company-branded slide.

Phase one of Aether's 'Rolling Update' functionality is in final testing. This use case takes an existing version of a document and merges in the latest data to update charts, insights, and commentary, all while maintaining the original structure.

Imagine VOC reporting, Category and Range Reviews, Monthly Performance Reports, Pitch Decks and Sales Presentations prepared in minutes, not days.
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If you have regular reports that involve heavy lifting, reach out to Chris or Rosie to prepare for the release at help@theaether.co

It's the topic on everyone's lips: 'How do you use AI?'. Take a proactive approach to your AI journey with resources trialed by the Aether team:

Build your own AI mindset: How to Use Gen AI: Build an AI-First Mindset

Get hands-on practice: Prompt Engineering for Everyone

Follow futurists with diverse opinions: Tom Goodwin or Bernard Marr