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Into the Aether - 18 July 2025

New brand preview, better spreadsheets, deeper sources, and more!

Updated over a month ago

TL;DR

1. What's new: Spreadsheet ingestion, source control, and more.

2. Inspiration from the Aether: CTRL+C, CTRL+V time-saving prompts.

3. Coming Soon: Seeking collaborators to test our 'Update Use Case'.

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1. Aether has graduated from spreadsheet school

Our new Excel upload intelligently reads, stores, and retrieves data directly from your spreadsheets, including CSVs.

  • Understands the structure and context of the spreadsheet.

  • Process multiple sheets within a single file.

  • Analyse and visualise data from the spreadsheets

The new feature can handle extensive files; for best results, check our spreadsheet prep guide.

We also have a new feature for more source control.

  • Reference a particular source - select from 'Advanced Options' when describing your output.

Behind the scenes, Aether is also getting smarter:

  • Enhanced use of Vision Models to quickly interpret complex charts and diagrams.

  • Sharper context retrieval for the most relevant Knowledge Base insights.

  • Faster document generation.

  • Automatic country tagging on uploads for targeted results.

Thanks to your feedback, we've also made some minor fixes with major impact including: dynamic table width generation, PPT template selection upgrades, and improved status updates for "in progress" sources.

Please keep letting us know what features you want to see next!

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2. Spotlight on customer success stories

Deliverable coming up soon? We can help with that! Familiarise yourself with introducing Aether into your workflow, and two practical and creative applications we've seen from customers in the past week. Copy-paste these prompts to get going.

  1. Cut down a 'master' deck to target a new audience and create additional value from your original work.

  2. Summarise the results of brand reporting, sales performance or surveys and save time on routine work.

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3. That pack you rush to update each month...

Good news! We're almost ready to make it happen with a click of a button!
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Aether's first Update feature will be launching soon, letting you upload an existing version of a presentation, document, or report template. Aether will then automatically source the latest data, update insights, charts, key points, and commentary within your exact template structure.

This is perfect for streamlining regular reporting and presentation decks, like those for category/range reviews, VOC reporting, and monthly sales, marketing, and brand reports.

If you have regular reports that involve heavy lifting, reach out to Chris or Rosie to prepare for the release at help@theaether.co


We'll announce more super cool features in the coming weeks, but here's a spoiler - it might include natural language editing.

"Aether, change that to a pie chart..."

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