When your shoppers upload a photo to try something on, trust matters to them and to you. Here's a clear explanation of how AI Frame handles shopper photos and Fit Profile data, so you can answer their questions with confidence.

The photo a shopper uploads

When a shopper tries something on, they upload a photo of themselves. This photo is used only to generate their try-on image. It's held only for as long as needed to create the try-on, and is then deleted — it isn't kept on file afterwards. We never infer body measurements from the photo.

The generated try-on image is stored securely. If a shopper taps Favorite, a link to their image is saved in their own browser so they can find it again later. The image isn't linked to the shopper's identity.

If a shopper ticks Save my size estimate, we store the measurements they entered so Size Chart and Your size can follow them across products. They can leave it unticked and still see a size for that visit. Start over deletes the Fit Profile (measurements, photo, consent). Nothing in the Fit Profile is taken from the uploaded try-on photo.

No. AI Frame does not use shoppers' photos, generated images, or Fit Profile measurements to train AI models.

AI Frame uses Google's AI to generate try-on images. The app places the product onto the uploaded photo; nothing more is done with it.

AI Frame follows Google's child-protection policies. Photos of children won't be processed by the try-on.

On Virtual Try-On, next to Embed status, open Trust & data. The same page is linked from Account. It covers what we store, where (EU), retention, shopper rights, and what agents or public metafields can access.

Shopper photos are used only to create the try-on and then removed. Generated images aren't tied to anyone's identity. Fit Profile is opt-in, never inferred from a photo, and nothing is used to train AI.

For full details, see AI Frame's privacy policy.

Need a hand? If you have a privacy question we haven't covered here, send us a message, we're here to help!