If Techcrunch doesn't cover, you can also find other journalists that might. If you haven't already, keep Google Alerts for keywords related to your startup and track every time a story comes out and the journalist covering. And then email those journalists directly for stories / see what hooks they require. There may be more targeted publications that don't need a funding hook but will care more about the substance of the company.
Seeking press coverage (not funding announcement)
Founder wants press coverage but doesn’t have a funding announcement (that most journalists want in order to cover a story)
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Written by Claire Rosenfeld
Updated over a year ago