Ping Techcrunch
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Subj: Closing our Funding Round!
Alchemist Team -
We are closing our funding round. We've raised $X.X million from these lead VCs.
If you know of a journalist you like that would want the scoop on the round, let me know.
Key Details
Company Name [Link to Website]
Oone liner: [Write One Liner]
More info here (Link Or Fill out the Press Kit here, email us that you have done this, and we will link this to the form)
Your Name
Press Kit
In the the Press Kit there is a list of journalists and you can select who you think could be good to cover you. Please note: we might not email the journalists just because they are selected. We may need to screen to make sure the story is something they would cover
Set Up Breadcrumbs
If you have not yet already, create Google Alerts to be notiifed of any news articles that come out in your space. Add keywords relevant to your business. And then start to build a CRM of journalists and publications that cover your space. You may find some that you never knew about. You may be able to use for this announcement, or start now to build for your next news announcements.
Your lead journalist may come from a trade publication that covers your space.
Reach out to these journalists on your own to track stories.
John Biggs
John Biggs is a former Techcrunch Senior Editor who runs his own blog now and often does posts. If you fill out the the Press Kit here, John will be notified. John's also an Alchemist alum, and his email is
Alchemist Posts
Alchemist has fellows that sometimes do writeups on our startups and post to the Alchemist community. We will reach out if this is possible.