Alia's profile properties allow you to personalize Klaviyo emails by dynamically inserting signup details and discount codes. This guide walks you through how to use these properties in your Klaviyo flows to enhance customer engagement.
Step 1: Access Personalization in Klaviyo
Open Klaviyo and navigate to the email editor.
Click on the Personalization tab at the top.
Search for Alia to view available profile properties.
Step 2: Understanding Alia’s Profile Properties
Alia automatically adds five key profile properties to each signup, which you can use in emails:
Alia Flow Name – Identifies which flow the customer used to sign up.
Alia Offer – Displays the discount code claimed (if applicable).
Alia Offer Expiration – Shows the expiration time for the discount code.
Alia Offer Text – Describes the offer (e.g., 10% off, 20% off, Free Shipping).
Alia Pop-up Name – Indicates which pop-up the customer interacted with.
These properties allow for a highly personalized email experience.
Step 3: Adding Alia Properties to Your Email
Select an email in your Klaviyo flow.
Use the Alia Offer property to insert the customer’s unique discount code.
Set a default text in case the dynamic code isn’t available.
Example: If the Alia Offer property is empty, set a fallback static discount code like
FREESHIP.Save the default code as a backup value.
Click Insert, and Klaviyo will format the code automatically.
💡 Ensure there is a short delay before sending the email if the discount code isn’t shown on-site immediately. This prevents customers from receiving only the default text.
Step 4: Using Profile Properties for Segmentation
Beyond inserting discount codes, you can use Alia profile properties and poll data to:
✅ Segment customers based on the pop-up they interacted with.
✅ Trigger personalized flows using signup source data.
✅ Enhance email targeting with custom offers.
More advanced use cases will be covered in future guides.
What’s Next?
Now that you've learned how to use Alia profile properties, try personalizing your next email campaign!