This guide will walk you through how to set up exit intent triggers on your popups—whether you're working with a primary popup or a secondary one.
Unlike a primary popup that shows after a fixed delay to all new visitors, exit intent popups are triggered by visitor behavior—specifically when someone is about to leave your site. These popups are perfect for offering last-minute incentives to help reduce bounce and increase conversions.
Let’s dive in!
How Exit Intent Works (Mobile vs Desktop)
On desktop: Exit intent is triggered when a visitor moves their cursor toward the top of the browser (to close or switch tabs).
On mobile: Since there’s no mouse, it’s triggered when the user scrolls up quickly—indicating they're likely done browsing.
This guide covers how to set up both.
📱 Exit Intent on Mobile
Step 1: Select the popup you want to add the trigger to.
Step 2: Click on Trigger 1, then choose “When user scrolls up quickly” from the dropdown.
Step 3: Under "Step to open", choose which popup step should appear when the trigger fires.
Step 4: Click Save in the top-right corner of the editor.
💻 Exit Intent on Desktop
Step 1: Select the popup you want to update.
Step 2: Scroll down and check “Use different triggers for desktop.”
Step 3: Click on Desktop Trigger 1, then select “On exit intent” from the dropdown.
Step 4: Under "Step to open", choose which step should appear when the trigger fires.
Step 5: Click Save in the top-right corner of the editor.
🧩 Using Exit Intent on Primary Popups
Step 1: Go to your Campaigns Dashboard
Step 2: Select your primary campaign
Step 3: Set up Mobile trigger (see mobile instructions above)
Step 4: Set up Desktop trigger (see desktop instructions above)
Step 5: Click Save to apply your changes
🧲 Using Exit Intent on Secondary Popups
Step 1: Head to the Campaigns Dashboard
Step 2: Select the campaign where you want to enable the secondary popup
Step 3: Scroll to the Secondary Popup section and choose one of these options:
Click "Build" to create a new one
Or "Duplicate Primary" to reuse your existing design
