Alia provides a range of analytics to help you measure the performance of your signup forms, education tracks, and the overall impact on your store. This guide breaks down every statistic available in your dashboard and explains what each one means.
Attribution-Based Metrics
Attributed Sales
What it measures:
Total sales (pre- or post-discount) from orders made within your chosen attribution window after a shopper signs up through your Alia form.
Available attribution windows: 2 hours, 1 day, 3 days, 5 days, 14 days, 30 days
Orders are attributed if the associated email or phone matches an email or phone that was submitted to Alia
Counts the shopper’s first order after signup, whether they are new or returning.
Note: This number won’t match your email/SMS provider’s Welcome Flow sales since those tools use a different attribution model (e.g., click- or open-based).
Attributed Orders
What it measures:
Total number of orders placed within your chosen attribution window after a shopper signs up through an Alia form.
Uses the same attribution logic as Attributed Sales.
Driven Sales
What it measures:
Total sales (pre- or post-discount) from orders that used a discount code displayed in an Alia signup form, reward, or education track.
Attribution is based on both signup and discount code usage.
Example: If you show
WELCOME10at the end of your popup, Driven Sales includes all purchases using that code by shoppers who signed up through Alia.
Driven Orders
What it measures:
Total number of orders that used a discount code tracked in Alia.
Same logic as Driven Sales, but tracks the order count instead of revenue.
Signup Metrics
Email Signup Rate
What it measures:
The percentage of visitors who viewed the form that submitted their email.
Formula: Email Submissions ÷ Popup Views
Includes all submissions, not just unique or new emails.
SMS Signup Rate
What it measures:
The percentage of visitors who viewed the form that submitted their phone number.
Formula: SMS Submissions ÷ Popup Views
Includes all submissions, not just unique or new phone numbers.
Counts submissions regardless of whether the shopper later opts in via double opt-in.
Email Signups
What it measures:
The total number of email submissions from signup forms.
SMS Signups
What it measures:
The total number of SMS submissions from signup forms.
SMS Opt-Ins
What it measures:
The number of shoppers who confirmed SMS consent by replying “YES/Y” to their initial opt-in text.
This is only supported for Attentive and Postscript integrations. If you don't see any opt-in data coming in and you use one of these providers, disable and re-connect the integration.
Conversion Metrics
Conversion Rate
The percentage of shoppers who submitted your form and then placed an attributed order within your chosen attribution window.
Formula: Attributed Orders ÷ Submissions (email or phone)
Average Attributed Order Value
The average order value of all attributed or driven orders within your selected attribution window.
Percent Driven Orders
The percentage of all your site’s orders that were Alia Driven Orders (orders using a tracked discount code).
Engagement Metrics
Learning Completion Rate
What it measures:
The percentage of shoppers who started an education flow (Track or Lesson) and reached the final slide.
Poll Responses
What it measures:
The total number of responses given to mini-quizzes or survey questions in your signup forms. Does not include free response answers.
Site-Wide Metrics
Site Conversion Rate
The percentage of unique site visitors who placed an order during their session. For A/B test stats, visitors are segmented based on whatever variant they received.
Bounce Rate
The percentage of sessions where the shopper only viewed one page on your store before leaving. For A/B test stats, visitors are segmented based on whatever variant they received.
If you’d like to unlock advanced analytics (such as SMS opt-ins and site conversion rate), please reach out to your Customer Success Manager.