Alia provides a powerful analytics suite to help you measure popup performance, subscriber growth, shopper engagement, and revenue impact. This guide explains every statistic available in your dashboard and where to find it, so you can confidently evaluate performance and identify optimization opportunities.
Primary Statistics
These are the core metrics used to evaluate signup performance, popup reach, and revenue influence across your store.
📩 Signup & Opt-In Metrics
Email Submit Rate
What it measures:
The percentage of visitors who viewed the popup and submitted their email.
Formula:
Email Submits ÷ Popup Views
Notes:
Includes all submissions (not just unique emails)
Popup Views counts unique visitors who saw the popup
Embedded forms do not track popup views the way popups do. Because the view-count denominator isn't tracked the same way, submit rates on embedded forms can appear artificially high, sometimes near 100%. Interpret embedded form submit rates separately from popup submit rates.
SMS Submit Rate
What it measures:
The percentage of visitors who viewed the popup and submitted their phone number.
Formula:
SMS Submits ÷ Popup Views
Notes:
Includes submissions regardless of double opt-in confirmation
Popup Views counts unique visitors who saw the popup
Email Submits
What it measures:
The total number of email submissions collected through your signup forms.
SMS Submits
What it measures:
The total number of phone number submissions collected through your signup forms.
Email Opt-In Rate
What it measures:
The percentage of visitors who viewed the popup, submitted a net-new email, and confirmed their subscription with your email provider.
Formula:
Email Opt-Ins ÷ Popup Views
Supported providers: Klaviyo, Attentive
SMS Opt-In Rate
What it measures:
The percentage of visitors who viewed the popup, submitted a net-new phone number, and confirmed SMS consent.
Formula:
SMS Opt-Ins ÷ Popup Views
Supported providers: Klaviyo, Attentive, Postscript
Email Opt-Ins
What it measures:
The total number of net-new email subscribers confirmed by your integration provider.
Troubleshooting:
If you use Klaviyo or Attentive and do not see opt-in data, try disconnecting and reconnecting your integration.
SMS Opt-Ins
What it measures:
The number of net-new subscribers who confirmed SMS consent (typically by replying “YES” to the opt-in message).
Supported providers: Klaviyo, Attentive, Postscript
💰 Revenue & Attribution Metrics
Attributed Conversion Rate
What it measures:
The percentage of shoppers who submitted your form and placed an order within your selected attribution window.
Formula:
Attributed Orders ÷ Email Submits
Attributed Sales
What it measures:
Total revenue generated from orders placed within your attribution window after a shopper signs up through Alia.
How attribution works:
Matches the email or phone submitted to the contact used at checkout
Counts the shopper’s first order after signup, whether new or returning
What's included in the revenue figure:
Attributed Sales is calculated using Shopify's total_line_items_price, which excludes taxes, duties, and shipping fees. If you are comparing this figure against a Shopify report that includes those amounts, the numbers will not match.
Note:
This metric will not match your ESP’s Welcome Flow revenue because most providers use click- or open-based attribution models.
Attributed Orders
What it measures:
The total number of orders placed within your attribution window after a shopper signs up.
Uses the same attribution logic as Attributed Sales.
Average Attributed Order Value
What it measures:
The average order value across all attributed orders within your selected attribution window.
Time to Purchase
What it measures:
The median time between signup and completing an attributed purchase.
This helps you understand how quickly subscribers convert into customers.
👀 Visitor & Popup Reach Metrics
Visitors
What it measures:
The total number of unique visitors who landed on your site, as tracked by Alia (not Shopify).
Visitors Matching Targeting
What it measures:
The number of unique visitors eligible to see your popup based on campaign targeting rules.
Example:
Visitors landing on excluded pages will not be counted.
👉 Think of this as your addressable popup audience.
Popup View Rate
What it measures:
The percentage of eligible visitors who were shown a popup.
Formula:
Popup Views ÷ Visitors Matching Targeting
A low view rate often signals overly restrictive targeting or trigger settings. Common causes of a gap between eligible visitors and actual views include:
Visitors leaving before the trigger condition is met, for example a time-on-page delay that is longer than their visit
Trigger restrictions preventing the popup from firing
Another campaign taking priority and blocking this popup on the same page
If multiple popups are eligible on the same page, exclude the others from that page so they don't compete.
Available on A/B Test Results Pages
These metrics are only available when viewing A/B test results and on the Custom Reports page.
Sitewide Conversion Rate
What it measures:
The percentage of unique site visitors who placed an order during the attribution window.
For A/B tests, visitors are segmented based on the variant they received — regardless of whether they saw the popup.
Sitewide Sales
What it measures:
Total revenue generated by visitors within each test variant during the attribution window.
This ignores popup exposure and focuses on overall purchasing behavior.
Why Attributed and Sitewide figures don't line up
Attributed and Sitewide metrics are not measured from the same starting point, even when you select the same window length. This is the most common reason the two sets of numbers differ.
Attributed metrics are anchored to the moment of signup. A 1-day window means orders placed within 1 day of the shopper signing up.
Sitewide metrics are anchored to the visitor's first visit to your site. A 1-day window means orders placed within 1 day of that first visit.
Time frame and attribution window are also separate settings.
Time frame (for example, "last 24 hours") filters by when the order happened.
Attribution window (for example, "1 day") sets the maximum gap allowed between the anchor event and that order.
Because these are independent, the anchor event itself can fall outside your selected time frame. An order placed today can be attributed to a signup from last week, and it will appear in a report filtered to today.
Bounce Rate
What it measures:
The percentage of sessions where a shopper viewed only one page before leaving your store.
Useful for identifying whether a popup negatively impacts browsing behavior.
How to interpret it:
Bounce Rate is most meaningful when comparing variants within an A/B test. It is not a reliable standalone measure of site health, so refer to your Shopify analytics for overall site performance rather than reading this figure in isolation.
Bounce Rate also tends to stabilize faster than conversion rate because it draws on a larger volume of data, so early in a test the two metrics may appear to disagree.
Available on Custom Reports
These metrics are only available when generating Custom Reports on the Reports page.
Learning Completion Rate
What it measures:
The percentage of shoppers who start an education track or lesson and reach the final slide.
A strong indicator of content engagement.
Poll Responses
What it measures:
The total number of answers submitted to quizzes or survey questions within your forms.
Does not include free-response fields.
Driven Sales
What it measures:
Revenue generated from orders that used a discount code shown within an Alia popup, reward, or education track.
Attribution requires:
Signup through Alia
Discount code usage
Example:
If your popup displays WELCOME10, Driven Sales includes purchases made using that code by Alia subscribers.
Driven Orders
What it measures:
The total number of orders associated with tracked discount codes.
Uses the same logic as Driven Sales but focuses on order volume instead of revenue.
Looking for a Driven Conversion Rate?
There is no single metric by that name. You can calculate it manually as Driven Orders ÷ Email Submits.
Metrics on non-Shopify and development stores
Some metrics depend on Shopify order data and are therefore unavailable if you are not running on Shopify, or if you are working in a development store without orders.
Available: Visitors, Popup Views, signup and submit rates, and other engagement metrics.
Not available: Conversion Rate, Attributed Sales, and Bounce Rate.