Alia provides a powerful analytics suite to help you measure popup performance, subscriber growth, shopper engagement, and revenue impact. This guide explains every statistic available in your dashboard and where to find it, so you can confidently evaluate performance and identify optimization opportunities.
Primary Statistics
These are the core metrics used to evaluate signup performance, popup reach, and revenue influence across your store.
📩 Signup & Opt-In Metrics
Email Submit Rate
What it measures:
The percentage of visitors who viewed the popup and submitted their email.
Formula:
Email Submits ÷ Popup Views
Notes:
Includes all submissions (not just unique emails)
Popup Views counts unique visitors who saw the popup
SMS Submit Rate
What it measures:
The percentage of visitors who viewed the popup and submitted their phone number.
Formula:
SMS Submits ÷ Popup Views
Notes:
Includes submissions regardless of double opt-in confirmation
Popup Views counts unique visitors who saw the popup
Email Submits
What it measures:
The total number of email submissions collected through your signup forms.
SMS Submits
What it measures:
The total number of phone number submissions collected through your signup forms.
Email Opt-In Rate
What it measures:
The percentage of visitors who viewed the popup, submitted a net-new email, and confirmed their subscription with your email provider.
Formula:
Email Opt-Ins ÷ Popup Views
Supported providers: Klaviyo, Attentive
SMS Opt-In Rate
What it measures:
The percentage of visitors who viewed the popup, submitted a net-new phone number, and confirmed SMS consent.
Formula:
SMS Opt-Ins ÷ Popup Views
Supported providers: Klaviyo, Attentive, Postscript
Email Opt-Ins
What it measures:
The total number of net-new email subscribers confirmed by your integration provider.
Troubleshooting:
If you use Klaviyo or Attentive and do not see opt-in data, try disconnecting and reconnecting your integration.
SMS Opt-Ins
What it measures:
The number of net-new subscribers who confirmed SMS consent (typically by replying “YES” to the opt-in message).
Supported providers: Klaviyo, Attentive, Postscript
💰 Revenue & Attribution Metrics
Attributed Conversion Rate
What it measures:
The percentage of shoppers who submitted your form and placed an order within your selected attribution window.
Formula:
Attributed Orders ÷ Email Submits
Attributed Sales
What it measures:
Total revenue generated from orders placed within your attribution window after a shopper signs up through Alia.
How attribution works:
Matches the email or phone submitted to the contact used at checkout
Counts the shopper’s first order after signup, whether new or returning
Note:
This metric will not match your ESP’s Welcome Flow revenue because most providers use click- or open-based attribution models.
Attributed Orders
What it measures:
The total number of orders placed within your attribution window after a shopper signs up.
Uses the same attribution logic as Attributed Sales.
Average Attributed Order Value
What it measures:
The average order value across all attributed orders within your selected attribution window.
Time to Purchase
What it measures:
The median time between signup and completing an attributed purchase.
This helps you understand how quickly subscribers convert into customers.
👀 Visitor & Popup Reach Metrics
Visitors
What it measures:
The total number of unique visitors who landed on your site, as tracked by Alia (not Shopify).
Visitors Matching Targeting
What it measures:
The number of unique visitors eligible to see your popup based on campaign targeting rules.
Example:
Visitors landing on excluded pages will not be counted.
👉 Think of this as your addressable popup audience.
Popup View Rate
What it measures:
The percentage of eligible visitors who were shown a popup.
Formula:
Popup Views ÷ Visitors Matching Targeting
A low view rate often signals overly restrictive targeting or trigger settings.
Available on A/B Test Results Pages
These metrics are only available when viewing A/B test results and on the Custom Reports page.
Sitewide Conversion Rate
What it measures:
The percentage of unique site visitors who placed an order during the attribution window.
For A/B tests, visitors are segmented based on the variant they received — regardless of whether they saw the popup.
Sitewide Sales
What it measures:
Total revenue generated by visitors within each test variant during the attribution window.
This ignores popup exposure and focuses on overall purchasing behavior.
Bounce Rate
What it measures:
The percentage of sessions where a shopper viewed only one page before leaving your store.
Useful for identifying whether a popup negatively impacts browsing behavior.
Available on Custom Reports
These metrics are only available when generating Custom Reports on the Reports page.
Learning Completion Rate
What it measures:
The percentage of shoppers who start an education track or lesson and reach the final slide.
A strong indicator of content engagement.
Poll Responses
What it measures:
The total number of answers submitted to quizzes or survey questions within your forms.
Does not include free-response fields.
Driven Sales
What it measures:
Revenue generated from orders that used a discount code shown within an Alia popup, reward, or education track.
Attribution requires:
Signup through Alia
Discount code usage
Example:
If your popup displays WELCOME10, Driven Sales includes purchases made using that code by Alia subscribers.
Driven Orders
What it measures:
The total number of orders associated with tracked discount codes.
Uses the same logic as Driven Sales but focuses on order volume instead of revenue.