As Black Friday Cyber Monday (BFCM) rapidly approaches, the race to capture customer attention and build a robust marketing list is on. Popups are your secret weapon, not just for discounts, but for strategic list growth that fuels every future campaign. Take inspiration from brands like Graza, who stand out with unique offers like a 20.74% discount, proving that creativity can boost engagement beyond the typical.

We've observed 9-figure brands leveraging some of the best popup tactics to explode their lead lists, ensuring their top-of-funnel continues to expand. This means every message, every release, and every offer goes significantly further with a strong pipeline of new leads coming in. Below, we dive into key strategies and examples you can steal or adapt for your own store.

Milk Bar offers a fantastic example of a visually appealing and brand-aligned popup that instantly grabs attention. All we can say is 🤤. It might seem obvious, but most brands don’t do this:

The Tushy popup is a brilliant example of using simple questions to learn about customers and then serve them highly relevant offers based on their household size. This is genius.

Going into BFCM, they can easily segment customers based on the number of bathrooms to optimize profit at every household size. This question can be re-purposed for other brands in a number of ways. Here are a few examples that come to mind:

The best brands are AB testing questions in their popups, along with the subsequent email offers, to optimize profit growth.

Not every popup needs a discount. Nike Strength demonstrates that sometimes your margin targets & brand objectives lend better to other types of incentives. These can be giveaways, gifts with purchase, exclusive community access, and so much more.

Alia allows you to test different types of incentives on your store and decide what the best popup setup is for you. We’re seeing lots of brands experiment with giveaways this year and the numbers have been quite impressive. We’ll share more in a future newsletter!

We’ve come a long way from the old-school spin-to-win popup. Caden Lane demonstrates this by layering their unique branding on top of classic spin popup elements. This transforms a fun interaction into a cohesive brand experience.

We typically work with brands to AB test this popup type against others, along with the discounts & messaging, to find the perfect balance of engagement and conversion for your audience.

This is one of our favorite features we’ve built into our popups at Alia: Urgency. The TOPICALS example shows how a well-placed countdown timer can significantly boost conversions.

As your customers click through the popup, the countdown timer will follow them around, ensuring they complete their popup submission in time to get your offer. This subtle yet powerful nudge helps reduce abandonment and drives immediate action.

The perfect holiday strategy pulls together all of these elements to create a high-converting popup that drives list and profit growth for your store. Our 9-figure popup playbook is as follows:

Want more BFCM sauce? Click here to read an in-depth holiday popup guide you can forward to your retention team.

We know how overwhelming it can be to learn about amazing tactics, but not have enough time to execute ahead of BFCM. The reality is… testing takes time.

But that’s where we come in. We have driven hundreds of millions of popup opt-ins. We’ve run thousands of AB tests. And we’ve worked with some of the biggest brands in the DTC space.