Smart Offers allows you to dynamically change the discount amount shown on your popup based on a shopper’s projected buying intent when they land on your site.

Using Alia’s proprietary machine learning model, Smart Offers analyzes known information about the visitor and groups them into different intent categories. Based on these categories, shoppers are automatically shown different reward amounts that you configure.

The result:

For example, instead of offering every shopper 10% off, Smart Offers might show:

This allows you to save margin on shoppers who don’t need a larger discount, while still maximizing conversions from visitors who do.

Smart Offers use a combination of:

Because shoppers may receive different offers, you’ll need to configure both:

Go to the Rewards section on the Campaigns page and click + Create to make a new Smart Reward.

We generally recommend creating 3 reward variants:

For example:

This gives the machine learning model a better range of reward options to optimize across.

You can use either:

for each reward.

Duplicate your existing live popup variant.

You’ll then want to update all copy that references the reward amount to use the new reward expressions instead of hardcoded text.

For example, instead of:

"Use this code at checkout for 10% off", you would use the Smart Reward expression so the “10% off” dynamically changes depending on the reward assigned to the shopper.

You should update this anywhere the reward amount appears, including:

Next, you’ll need to add Smart Offer profile properties to your email and SMS submit buttons.

This ensures the assigned reward is passed into your connected integrations and welcome flows at the point of submission.

You should use the following labels:

These properties are what your email and SMS platforms will use to determine:

If your popup displays the discount code directly onsite, make sure the reward variable is updated to use the new Smart Reward.

If you are not displaying the code onsite, you only need to complete the profile property setup mentioned above.

Since shoppers may now receive different offers, your welcome flows also need to account for the different reward variants.

Below are setup recommendations for some of the most common integration combinations.

There are two primary ways to configure Smart Offers in Klaviyo.

The simplest setup is to keep your existing welcome flow and add conditional splits using the alia_offer_text profile property.

This allows subscribers to branch into different messaging paths depending on the reward they received.

For example:

You can then duplicate your existing welcome messages and adjust the copy for each reward amount.

You should also update your email and SMS content to use the dynamic profile properties so the correct code automatically populates.

For more information on using profile properties in Klaviyo messages, refer to this article:

Using Alia Profile Properties in Klaviyo Flows and Emails

Another option is to create entirely separate welcome flows for each reward amount.

You can then add flow trigger filters using the alia_offer_text property so subscribers only enter the correct flow for their assigned reward.

For the Klaviyo email setup, follow the steps mentioned above.

For Postscript SMS:

Make sure your Onsite Opt-In message inside Alia uses the Smart Offer expressions for:

This ensures shoppers receive the correct reward in their initial SMS message.

Inside Postscript automations, you can either:

Within your messages, use the:

merge tags to dynamically populate the assigned reward information.

For the Klaviyo email setup, follow the Klaviyo instructions above.

For Attentive SMS, setup depends on whether you’re using static or unique discount codes.

If you’re using static discount codes (example: WELCOME5, WELCOME10, WELCOME15):

This ensures subscribers are routed into the correct journey based on the reward they received.

If you’re using unique discount codes, you can still use the same setup above, but there’s an important limitation:

Attentive does not currently allow custom profile properties to appear directly inside the new subscriber welcome journey.

Because of this, there are two possible setup approaches.

With this setup:

This is the simplest overall setup.

Another option is to:

This allows you to use:

inside the follow-up journeys.

This setup results in an additional SMS send, but allows fully dynamic reward messaging using the same Alia code.

With this setup, you do not need reward-level integration overrides in Alia.

We generally recommend Option A for simplicity.

Before launching Smart Offers live, we strongly recommend QA testing the full experience.

This includes:

Once testing is complete, you can safely launch the popup or A/B test live.