After selecting a location, or POI (Point of Interest), on the map the third section in the left sidebar is Mobility Reports.
📝 If gathering mobility reports for a location without existing POI data, you will need to first draw your custom polygon, and then click "Use Custom Area as Geofence" to collect mobility data.
Mobility Reports include True Trade Area, Location Visits, Area Visits, Rank, and Shopping Center Overview
True Trade Area
Select the time period (start/end) and Visitor Origin to see data on True Trade Area demographics by zip code or CBG (Census Block Group).
Location Visits
View estimated visitor trends (total and unique visitors), variance of visits, visits distribution (by hour or day), cross visitation, and length of stay.
Area Visits
Set a custom area radius around your selected location to view foot-traffic trends.
Rank
See how the selected location ranks within its brand on a national, state, and local level, with the option to compare against other brands or locations, for the selected time period.
Shopping Center Overview
With a Shopping Center POI selected you'll be able to access a tenant overview, as well as the center's visitor trends (total and unique visitors), variance of visits, visits distribution (by hour or day), cross visitation, and length of stay.
