Before you can syndicate product data or export marketplace templates in PXM, you must first create a channel. Channels allow you to connect to external platforms such as Amazon, Walmart, Target, or other marketplaces.
This guide walks you through how to create both API channels and Custom channels in PXM.
Overview
Creating a channel enables you to:
Upload and manage marketplace templates
Connect to supported marketplace APIs
Begin product data syndication
Channels can be configured for:
API-connected marketplaces (e.g., Amazon, Walmart)
Non-API marketplaces (e.g., Chewy or other custom platforms)
How to Create a Channel
Step 1: Navigate to Channels
In the left-hand sidebar, click Settings
Select the Marketplaces tab
Click the Channels sub-tab
Here, you will see a list of any existing channels.
Step 2: Create a New Channel
Click Create Channel in the bottom-right corner
Choose one of the following options:
API Channel
Custom Channel
Option 1: Create an API Channel
Use this option when connecting to a supported marketplace integration.
Select API Channel
Choose a marketplace from the available options (e.g., Amazon 1P US)
Select a Default Media Stack (e.g., Gallery Content)
Click Create
Once created, the channel will appear in your list.
Note: Newly created channels will show as Inactive until templates are uploaded or an API connection is configured.
Option 2: Create a Custom Channel
Use this option for marketplaces without a direct API integration.
Select Custom Channel
Enter a Channel Name (e.g., Fullscript)
Choose a Default Media Stack
Click Create
Your custom channel will now be available in the system.
What’s Next?
After creating your channel, you can:
Upload marketplace templates
Map product data to templates
Configure API connections (if applicable)
Tip: For API integrations, work with your Customer Success Manager to complete setup and authentication.