AI Insights is a conversational assistant built directly into the Applause platform, providing administrators with instant, data-backed answers to questions about their business. Think of it as having a personal data analyst who knows your employees, locations, NPS scores, reviews, scorecard metrics, and bonus history.
Instead of digging through reports, exporting spreadsheets, or toggling between different pages, managers can simply ask a question and get an immediate answer with the underlying data to support it.
Why AI Insights Matters:
Many administrators spend hours each week pulling reports, filtering data, and trying to answer basic business questions. "What was our NPS last month?" "Who's trending down on safety scores?" "Which locations got the most 5-star reviews this week?" These simple questions often require running reports and piecing together the answer.
AI Insights eliminates that manual work by bringing all your critical data into one conversational interface. This not only saves time but ensures managers can make faster, more informed decisions based on real-time data.
What's included in this release:
• Conversational AI across all three data sources (NPS, Reviews, Scorecards) — ask questions, explore trends, and get summaries across datasets
• AI Recommended Actions — starting with suggested spot bonuses based on standout performance
• Saved chat history with increased timeout windows for deeper analysis
How customers are using it:
Identify top performers
Diagnose negative feedback root causes
View performance across the team
Location-specific analysis
Team briefings/summaries
Some question ideas that can get you started:
Who's my top performer?" — "Who was the top tech last month?", "Who is my best employee?"
"Why are scores low?" — "What are the main drivers of low NPS scores?"
"Give me team rankings" — "NPS scores for all technicians for March", "Rank technicians by performance"
"Summarize my reviews" — "What was the main tenor of reviews this past month?"
"How many [metric] did we get?" — "How many 5-star reviews in March?"
Spot Bonus Actions
When AI identifies a top performer, it can recommend sending a spot bonus. This respects any bonus budgets and permissions for the admin.
Competition Actions
AI Insights can now draft a competition for you and proactively suggest one when it spots an opportunity to lift a metric.
How it works:
Ask AI Insights to set up a competition, or simply ask a question about a metric and let it recommend one. For example:
"Set up a $100 review contest for the Denver team this month"
"How do I get more reviews?"
"Which metric should I run a competition on?"
AI Insights will assemble a fully scoped competition card that includes the metric, schedule, prizes, and eligible participants. From there, you can accept the recommendation as-is or edit any detail inline before it goes live.
When AI suggests a competition proactively:
AI Insights monitors trends in your data. When it identifies an opportunity such as a dip in a key metric or a gap between your top and bottom performers, it may proactively surface a competition recommendation without you having to ask.
Note: Competition drafting and suggestions are available to all customers as part of the ongoing AI Insights beta.
Scorecard Actions
AI Insights can also help you build and update your scorecards directly from the conversation. Describe what you want and AI Insights will draft the change for you to review and approve in one click.
Actions available include:
Creating new metrics and PowerScores
Updating existing metrics
Setting expectations and bonuses
Note: Scorecard actions are available to all customers under the AI Insights beta label.
FAQ:
Is there a cost?
While in the beta period, no usage limits will be enforced. We will eventually remove the beta label and enforce some limit, but all customers will have access to some level of AI Insights.
Why isn't my question answered?
AI Insights does not have access to all data and features within Applause. We will be analyzing usage to see what features we can continue to add. Provide a thumbs up/down feedback on responses, so that it can learn more.
How is this different from ChatGPT?
AI Insights is connected to rich data sources in Applause (no copy/pasting spreadsheets) and can intelligently search through the data to produce more relevant answers.
Can AI Insights make changes without my approval?
a. No. AI Insights will always present a recommendation card for you to review before anything is applied. You must explicitly approve an action for it to take effect.



