Conversion Goals can be incredibly helpful to you in understanding your business what you are doing well and perhaps where you are lacking. Setting realistic goals is going to be the key to your achieving your success, so in this article we’re going to show you how to set up those goals within Google.
Please Note: This article is only going to show you how to set up your goals. Technical Support cannot provide any assistance or insight into what your goals should be, how you can read them or how the statistics actually work. If you find you need assistance with any of those issues, please ask on our forums or take a looks at Google’s support.
In order for you to get the most out of Conversion Goals, we’re going to show you how to set up two different goals. The first goal is going to be for a successful check out. This means that a customer actually placed an order from your store. The second goal is going to track people who add something to their cart regardless of whether or not it was purchased.
With these two goals combined you are setting yourself up for success.
Successful Checkout Goal
Log in to your Google Analytics account and click on Admin.
Under the section labeled View, click on the item labeled Goals.
Click on the button labeled +New Goal.
Put a dot next to the section labeled Buy Merchandise.
Click Continue.
Under the Name provide the Goal a name regarding checking out. We used the name Completed Check-Out.
Under Type, make sure that you have Destination.
Click Continue.
Under Destination select Regular Expression.
Please Note: If you use another platform to track check-out conversions, you will need to use the same REGEX logic.
In the box enter the following exactly as it appears: ^/apps\/orders\/(\d+)\/success
Click Save and your goal will be created.
Item Added To Cart Goal
Log in to your Google Analytics account and click on Admin.
Under the section labeled View, click on the item labeled Goals.
Click on the button labeled +New Goal.
Put a dot next to Custom.
Click Continue.
In the Name section provide a name like Item Added to Cart.
Under Type, click Destination.
Click Continue.
Under Destination, choose Regular Expression.
In the box, enter the following code exactly as it appears: shopping_cart\/(\d+)\/edit
Click Save and your goal will be created.
