Asklayer's Reports & Statistics page shows a set of key metrics for each survey. This article defines what each metric means.
Metric definitions
Metric | Definition |
Responses | The number of times a user began engagement with the survey by answering at least one question. |
Views | The number of times a survey was viewed. |
Response rate | The percentage of views that resulted in a response. |
Completion rate | The percentage of users who completed the survey until the final page. |
CSAT | Customer Satisfaction Score. This is calculated by taking the number of "satisfied" responses (score 4 or 5) and dividing it by the total number of responses then multiplying by 100. |
NPS | Net Promoter Score. This is a marketing metric often used to predict likelihood of a user recommending your product or service to another and is often used as a proxy for company growth potential. |
Cross Tab | A cross tab is a table that shows the relationship between two sets of answers such as comparing age vs reason for purchase to inform marketing or flavour purchased vs satisfaction to inform product development. |
How Responses are counted
Responses include responses that were not completed (respondents who left partway through). A response is counted as soon as the respondent answers at least one question.
Clicking Next on a Text / Copy page also counts as a response, even though the page has no question.
Because of this, the Responses number at the top of the report can be higher than the number of answers to the first question. The difference is usually respondents who clicked Next on a Text / Copy page and then left without answering the questions that followed.
To see the share of respondents who completed the survey, check Completion rate.
Notification emails (Notify me by email) and integrations such as webhooks run only for completed responses. As a result, the number of responses may not match the number of notification emails.
