Follow your Share of Voice evolution per Keyword.
If you’re wondering how your brand stacks up against the competition, Share of Voice is your answer! With the Share of Voice tool, you can Monitor how much visibility you have for the keywords you're already tracking relative to your competitors. See how much "conversation" (search traffic) you capture compared to your competitors for those keywords. By knowing where you stand, you can adjust accordingly to be the top voice in your niche.
Astra already populates the side bar on the left with your competing brands. And you can select as many or as few competitors to plot and compare your share of voice to as you’d like. Below is a pie chart, so you can visualize how much share of voice you take up. To add new keywords to analyze, you can do so by clicking “Add Keyword in the Top Left” and enter them in. More conveniently however, you can use any of your pre made segments and select your keywords this way instead.
With the Share of Voice tool, you can monitor the changes in Share of Voice for the Keywords (KWs) that you are currently monitoring. In order to view the data, you must first select a KW that you are tracking. To add a new KW, simply click on the "Track a new Keyword" button :
The calculation of the Share of Voice percentage takes into consideration the ASIN's position, with greater weight given to the first results than the last ones.
Information displayed
The informations are displayed in 3 ways :
You will find a table displaying the brands that appear in the search results along with their Share of Voice. Your own brands (collected automatically) will be highlighted, and you can choose which brand you want to see on the graph.
The information is also displayed in a donut chart format. It's important to note that the data presented in the chart reflects only the final day of the selected time period, regardless of the duration of the period
You can hover over a line to highlight the related data in the graphs.
A line chart or bar chart in which you can see the evolution for the selected brands over the time frame selected :
