First, it’s important to understand that Astra is a cutting-edge Amazon PPC platform designed to help sellers take full control of their advertising — without needing deep marketing expertise.
Amazon advertising can be complex and time-consuming, especially if you're only working with basic knowledge. That’s exactly why we built Astra: a powerful machine-learning engine that does the heavy lifting for you.
With Astra, you simply set your strategy and guide the AI toward your goals. From there, the system takes over — automatically creating campaigns, collecting relevant keywords, optimizing bids daily, protecting your brand from competitors, and delivering clear, actionable results through an easy-to-understand dashboard.
In short: you focus on selling and scaling, and let Astra handle the operations. Our goal is to help you not just compete — but become the top seller in your market.
Now, let's jump to some common questions our customers often ask:
What is the AI doing for my PPC?
The AI is handling keyword extraction and optimization, campaign creation, and bid optimization for every single keyword and ASIN.
Astra’s AI handles every critical part of your Amazon PPC workflow, so you don’t have to:
Keyword extraction & research: Finds relevant, high-converting keywords based on your product, past performance, and market data
Campaign creation: Automatically builds groups of optimized campaigns per strategy (across keyword types, match types, ASIN targeting, etc.)
Daily bid optimization: Adjusts bids in real-time using your selected goal (ACOS, Budget, or Constant Bid)
Competitor Targeting: Identifies and targets competitor ASINs you can take customers from.
Budget management: Dynamically distributes your budget to where it performs best
Reporting: Visualizes everything in an easy-to-understand dashboard with key metrics, per-ASIN breakdowns, and advanced filters
Will Astra manage my existing campaigns?
No — Astra does not take over your existing campaigns. Instead, it creates new campaigns from scratch, but still uses all your historical performance data from both active and past campaigns to make smarter decisions.
Do I need to input my keywords?
No — keyword input is not required. Astra automatically handles keyword discovery and testing for you by analyzing:
Your historical campaign data
Competitor ASINs
Market trends and real-time performance signals
That said, if you want more control, Astra is built to be flexible and customizable.
You can guide the AI by:
Adding Seed keywords or competitor ASINs in the Catalog section to help Astra initially prioritize certain themes or product angles. This help give the algorithm direction while in it's learning phase.
Creating Focus Strategies — a feature that lets you choose and prioritize specific keywords (e.g. high value keywords for ranking, branded terms, high-intent search terms) within their own isolated strategy.
Building custom Tactics for niche keyword targeting or advanced segmentation.
This balance of automation and control lets you stay as hands-off or hands-on as you want with the keyword selection process.
How long does it take for the AI to optimize my account?
Optimization speed depends on your ad spend, product count, and conversion volume. On average, Astra reaches strong performance within 3–4 weeks, but results can come sooner with higher data volume.
Astra begins by analyzing your historical campaigns and continues to learn daily. Accounts with consistent conversions per ASIN will see the fastest improvements. Basically, the more conversions, the faster the learning process, the quicker your account gets optimized.
How much improvement should I expect?
Results vary based on how optimized your existing campaigns are and your product category's competitiveness. However, most sellers typically see a +25% to +50% increase in profitability within the first few months.
Is there a minimum of spend for the AI to perform?
Yes. For best results, we recommend a minimum of $1,000/month in ad spend (about $33/day). This gives Astra enough data to learn and optimize effectively.
How long does it take to activate Astra on my account?
Allow up to 24 hours for syncing and account setup. That said, you're usually all set within a few hours.
How does the algorithm work?
Astra uses advanced machine learning to optimize your campaigns daily. It:
Creates high-converting campaigns tailored to your ASINs
Extracts and tests relevant keywords automatically
Adjusts bids in real-time based on your selected strategy (ACOS, Budget, or Constant Bid)
Distributes your budget across multiple campaign types
Learns continuously from past performance and conversion trends to make smarter campaign decisions.
For further understanding, check out our Campaign structure for Strategies.
Will the Astra team help me put in place the right strategies in Astra?
Absolutely! We offer unlimited strategy support and onboarding calls — at no extra cost. Our goal is to empower long-term partners who want to master the tool and scale effectively.
You can reach out any time for 1:1 help on campaign setup, strategy selection, or performance reviews.
Is Astra offering a managed service?
Yes! While Astra is built to be self-service, we also offer optional managed services for brands and agencies that prefer a more hands-off approach. Contact us if you'd like to explore this option.
Which formats can be managed by Astra?
Astra currently supports:
Sponsored Products
Sponsored Brands (including Store spotlight, Product collection, Video Ads, etc.)
Sponsored Display
Amazon DSP
Does Astra take my past data into account?
Yes — Astra uses your historical performance data to make smarter decisions from Day 1.
Does Astra help in KDP (Kindle Direct Publishing) advertising?
No, we don't support KDP advertising.
Which countries can be managed by Astra?
Astra currently supports Amazon marketplaces in:
🇺🇸 US, 🇨🇦 CA, 🇲🇽 MX, 🇬🇧 UK, 🇩🇪 DE, 🇫🇷 FR, 🇮🇹 IT, 🇪🇸 ES, 🇳🇱 NL, 🇸🇪 SE, 🇧🇪 BE, 🇯🇵 JP, 🇮🇳 IN, 🇦🇺 AU, 🇦🇪 AE, 🇵🇱 PL
How much does Astra cost?
Astra pricing is based on two components:
A fixed monthly subscription fee
A variable fee based on a small percentage of your managed ad revenue
For full pricing details, visit our Pricing Page.
How can I cancel my subscription?
Just send us an email at least 1 day before your next billing cycle, and we’ll cancel your subscription with no hassle. You’ll retain access until the end of your billing period.
What will happen to the Astra-generated campaigns when I unsubscribe?
If you cancel:
Astra stops optimizing your campaigns immediately
Bids are reset to very low values to prevent overspending
All algorithm-generated data is removed, but can repopulated if you decide to return.