First, it's essential to understand that Astra provides cutting-edge advertising PPC software to help sellers manage their Amazon PPC campaigns. Amazon advertising can be challenging when you only have basic marketing skills. That's why we created a machine-learning engine that can do the work for you.
With Astra, you only have to think about your Amazon PPC strategy and guide the AI toward your goals. The AI then acts following your instructions: create ad campaigns, collect all relevant keywords, adjust bids on a daily basis, protect your brand from the competition, and show you the results on an easy-understanding dashboard.
In other words, cut the operations, and just think about how to sell on Amazon and most of all, how to become the best seller in your market.
Now, let's jump to some common questions our customers often ask:
What is the AI doing for my PPC?
The AI is handling keywords extraction and optimization, campaigns creation, and bid optimization for every single keyword and ASIN
Will Astra manage my existing campaigns?
No, Astra will create new campaigns but will use all the data from existing and past campaigns.
Do I need to input my keywords?
No, it is not mandatory. The tool is doing the keyword extraction and will be using your past data. For manual input, you can do it through Seeds or Tactics.
How long does it take for the AI to optimize my account?
This depends on the size and the spending to be managed, you should expect 4 weeks on average. The algorithm learns from your historical campaigns. An ideal scenario is when you create one campaign per product or a single campaign with one Ad Group per product.
The Astra AI will learn faster with ASINs driving a significant number of conversions. Basically, the more conversions, the faster the learning process.
How much improvement should I expect?
This is hard to tell. It depends on the level of optimization of existing campaigns and on the strategies that will be created in Astra. On average, you can expect +25% to 50% profitability.
Is there a minimum of spend for the AI to perform?
We recommend at least $ 1,000 in ad spend per month (~$33 per day).
How long does it take to activate Astra on my account?
From the Astra registration to having Astra campaigns running in the advertising console, it takes up to 24 hours.
How does the algorithm work?
Your campaigns are optimized daily, meaning that the technology selects and updates keywords and computes bids for you, every day. For further understanding, you can study our Campaign structure for strategies and tactics.
Will the Astra team help me put in place the right strategies in Astra?
The Astra onboarding process includes at least 1 setup call where we help translate your needs into Astra strategies. You will be designing your strategy and Astra will provide the perfect tool to put in place and operate it.
Is Astra offering a managed service?
No, unfortunately, we only offer support and onboarding calls. However, we do provide a managed service from our parent company SellrBox.
Which formats can be managed by Astra?
Sponsored Product, Sponsored Brand (brand store, product landing page, and videos), and Sponsored Display. DSP can't be optimized yet by Astra.
Does Astra take my past data into account?
Yes, it does on one condition: One ad group in your campaigns contains only a child ASIN under the same parent ASIN ( if the ASIN doesn't have a parent ASIN, it should be alone in the ad group).
If the rule isn't followed, we won't be able to re-match the search terms to the right parent ASIN and learn from it. We might lose data
Does Astra help in KDP (Kindle Direct Publishing) advertising?
Yes, we support KDP advertising.
Which countries can be managed by Astra?
US, CA, MX, DE, UK, IT, FR, BE, ES, JP, SE, NL, IN, AU, AE, PL.
How much does Astra cost?
The cost is broken down into a fixed subscription fee, and a variable one depending on your advertising spend. For more information, visit our pricing page.
How can I stop my subscription?
Just send us an email at least 1 day before the anniversary of your subscription :)
What will happen to the Astra-generated campaigns when I unsubscribe?
The tool will stop optimizing the bids per day and the bids will be set to be at very low values. Also, the tool will erase all the data generated by the algorithm.