The Loop Beliefs:

We believe in aligning teams on how they communicate, not how they work. Rather than force your disgruntled teams into standardizing in one task management tool, teams should be empowered to choose what suits them and then share context and progress in a common way.

This is the Atlas home feed–where you get your updates on projects and goals you follow, regardless of who and where teams are working.

To help teams speak consistently about work in Atlas, when a new project is created, every project owner answers 3 questions: what are you doing, why are you doing it and what will success look like?

This common vocabulary helps stakeholders jump in anytime and get up to speed quickly. In a previous lifetime, this would’ve meant chunks of time in status meetings spent refreshing everyone on, “what’s this project about again?”.

Projects in Atlas also surface other key details including their current status,

target date, contributing team, and goals it contributes to, and other linked artifacts.

Now I know what are we doing, why we’re doing it, and who’s working on it. But, what about, how’s it going?