Duplicating makes an exact copy of a report. The copy keeps everything the original had — Group by settings, filters, added metrics, date range and attribution settings — so you're not rebuilding anything.
The reason we mention it as often as we do: if you run several ad accounts, the fastest way to get consistent reporting across all of them is to build one report properly, once, and then duplicate it into each account. Same metrics, same grouping, same attribution — which means the numbers are actually comparable. Rebuilding by hand across five accounts is how you end up with five subtly different reports and an argument about whose figure is right.
Duplicate a report
In the left panel, open Analytics & Launch and select a connected ad account.
Hover over the report you want to copy and click the … next to it.
3. Click Duplicate report.
4. Choose the ad account and folder you want the copy to land in, then click Confirm.
Duplicate a folder
Same idea, one level up — handy when you've built a whole set of reports you want mirrored elsewhere.
Hover over the folder and click the “…” next to it.
Click Duplicate folder.
Choose the destination ad account, then click Confirm.
One limit to know about
Reports and folders can only be duplicated between accounts on the same platform: Meta to Meta, TikTok to TikTok. It isn't an arbitrary restriction — the two platforms don't share dimensions or metrics, so a Meta report's grouping and columns wouldn't have anything to attach to in a TikTok account.
If you need the same view across both platforms, build one report per platform and duplicate each within its own side.
Worth knowing
Duplicating within the same account is the safe way to experiment. Copy the report, then tear the copy apart — different attribution window, different date range, an extra filter group — with the original sitting untouched next to it.
The copy is independent from the moment it's made. Editing one doesn't change the other, so if you duplicate a report into six accounts and later change your mind about a metric, you're changing it six times. For anything you expect to revise often, get it right before you clone it.
Filters come across with the copy, including nested And / Or condition groups. [CONFIRM — that grouped filter conditions survive duplication intact, particularly across ad accounts where the filter references campaign or tag values that don't exist in the destination. Also: what happens to a filter whose values are meaningless in the new account — does it copy across and simply return nothing?]
If you'd like a hand setting up a standard report and rolling it out across your accounts, just shout — it's a nice half-hour's work and it saves a lot of squabbling later.