In a custom report in our Analytics feature, you can group ads by different dimensions.
Below are the explanations of these "Group by" options.
"Group by" in Meta ad accounts
Group by | Explanation |
Campaign name | Group ads with identical campaign names together |
Ad set name | Group ads with identical ad set names together |
Ad name | Group ads with identical ad names or post IDs together |
Ad format | Group ads with identical ad formats(e.g., Image, video, carousel, collection, mixed media) together |
Creative asset | Group results from ads with identical images or videos. Dynamic creative ad results are separated by creative assets. |
Copy | Group results from ads with identical copies. Dynamic creative ad results are separated by copies. |
Headline | Group results from ads with identical headlines. Dynamic creative ad results are separated by headlines. |
Landing page | Group results from ads with identical landing pages. Dynamic creative ad results are separated by landing pages. |
Custom tag | Group results from ads with identical custom tags, which are added to creative assets. |
"Group by" in TikTok ad accounts
Group by | Explanation |
Campaign name | Group ads with identical campaign names together |
Ad group name | Group ads with identical ad group names together |
Ad name | Group ads with identical ad names together |
Ad format | Group ads with identical ad formats(e.g., Image, video, carousel) together |
Creative asset | Group results from ads with identical images or videos. Dynamic creative ad results are separated by creative assets. |
Copy | Group results from ads with identical copies. Dynamic creative ad results are separated by copies. |
Landing page | Group results from ads with identical landing pages. Dynamic creative ad results are separated by landing pages. |
Custom tag | Group results from ads with identical custom tags, which are added to creative assets. |
Wondering what the “Define custom groups” button in the dropdown does? Check out Define custom groups in Analytics reports.