Group by sets what each row of an Analytics report represents. Group by Ad name and each row is one ad. Group by Creative asset and each row is one image or video, so a video used in four ads appears as one row with the combined results.
Use Ad name to compare how ads delivered, and Creative asset to compare creative. If your numbers don't match Ads Manager, check which grouping you're using.
Group by is in the toolbar at the top of every report. On system reports it's fixed and greyed out. To change the grouping, build a custom report (see How to create a custom report).
Group by options for Meta
Group by | Each row is |
Campaign name | Ads with the same campaign name |
Ad set name | Ads with the same ad set name |
Ad name | Ads with the same ad name or post ID |
Ad format | Ads with the same format (image, video, carousel, collection, mixed media) |
Creative asset | The same image or video; dynamic creative split by asset |
Copy | The same copy; dynamic creative split by copy |
Headline | The same headline; dynamic creative split by headline |
Landing page | The same landing page; dynamic creative split by landing page. Use Combine URLs to merge pages that only differ by tracking tags |
Custom tag | Creative assets with the same custom tag |
Group by options for TikTok
Group by | Each row is |
Campaign name | Ads with the same campaign name |
Ad group name | Ads with the same ad group name |
Ad name | Ads with the same ad name |
Ad format | Ads with the same format (image, video, carousel) |
Creative asset | The same image or video; dynamic creative split by asset |
Copy | The same copy; dynamic creative split by copy |
Landing page | The same landing page; dynamic creative split by landing page |
Custom tag | Creative assets with the same custom tag |
TikTok doesn't have a Headline option because headlines aren't separate on TikTok.
If you've set up a naming convention, its positions also appear as Group by options, such as funnel stage or product. See Turn your ad naming conventions into insights.
Combine landing pages split by tracking tags
UTMs and other tracking tags can split one page into several rows, for example:
yourstore.com/pages/summer-sale?utm_campaign=springyourstore.com/pages/summer-sale?utm_campaign=retargetyourstore.com/pages/summer-sale
To merge them, open the Group by menu and click Combine URLs on the Landing page row. You can remove every utm_ tag, remove everything after the ?, or choose which parameters to ignore.
Show launch date
Turn on Show launch date in the report toolbar to add a launch date column. It works with every grouping, you can sort by it, and saved reports and snapshots keep it.
Launch date is the day an ad first spent money. If Atria can't measure that, it uses the date the ad was created in Ads Manager. TikTok ads always show their creation date.
Filters
Next to Group by are two filters, which decide which ads are included:
Dimension filter filters by details of the ad: launch time, campaign name, ad set or ad group name, ad name, ad format, ad status, campaign objective, performance goal (Meta) or optimisation goal (TikTok), dynamic creative and custom tags. A rule reads Where → Launch time → is → your value. Text fields also offer is not, contains and does not contain. To include or exclude dynamic creative, use Where → Dynamic creative → is → True.
Metric filter filters by numbers such as spend, ROAS or CPA. A rule reads Where → Spend → > → your number. The operators are
>,≥,<,≤,=and≠.
Custom metrics can be used as metric filters too, and update if you change the formula.
Combine And and Or
In either filter, + Add filter rule adds a single condition and Add filter group adds a group of conditions. A group appears as an indented box with an orange border, and each group can use And or Or. Groups are combined with And.
For example: (Summer Sale Or Back to School) And (Video Or Carousel). Groups can be one level deep.
You can also ask Raya to build the filter, for example: "show me ads in the Summer Sale or Back to School campaigns that are video or carousel, build an Analytics report".
Comparing several groups
To compare several segments side by side, such as UGC, studio and static, use custom groups. See Define custom groups in Analytics reports. To label creative assets yourself, see Custom tags in Analytics reports.