You can connect Triple Whale to Atria in two ways: to Raya, so she can use your Triple Whale data in her answers, and to Analytics, so you can see Triple Whale attribution next to your Meta and TikTok numbers. You can use either or both.

You'll need a Triple Whale login that can authorise connections, ideally an admin or owner. Connectors are available on Core and above.

Raya can then use your Triple Whale data in Atria and in Slack. See Raya connectors.

This adds 73 Triple Whale metrics to your reports, including Pixel Revenue, Pixel ROAS, new-customer orders, funnel steps and site traffic. You can use them in charts, tables, filters and custom metrics.

You'll need:

To connect:

You can connect one Triple Whale shop to several ad accounts. The first sync can take a few hours.

Adding metrics to a report. After the sync, search "triple whale" when adding metrics. They appear in the same groups as your platform metrics, with a whale icon. You can also use them in custom metric formulas (see Custom Metrics).

Attribution model. Choose the model and window for each report, or set a default for the account. Models include Total Impact, Triple Attribution, Linear, First Click and Last Click, with windows from 1 to 28 days or lifetime. Saved and shared reports keep your settings.

Triple Whale metrics currently only work in reports grouped by Ad name.

If your key needs reconnecting, Atria shows a message. For Raya, reconnect from the Connectors page. For Analytics, reconnect from Account settings and syncing starts again. If it still doesn't work, contact us.