If your team names ads to a structure, like TOF_VIDEO_REFILLPOUCH_TESTIMONIAL_V03, Atria can split those names into parts and turn each part into a dimension you can group and filter by in your reports. You set it up once per ad account and it applies to every ad in the account, including older ones.
How it works
Atria splits each ad name on a separator character, such as an underscore, and maps each part to a position. You name each position. Using the example above with an underscore as the separator:
Position | Part | Dimension name | Other values |
1 |
| Funnel stage |
|
2 |
| Format |
|
3 |
| Product |
|
4 |
| Angle |
|
5 |
| Version |
|
Once that's mapped, Funnel stage, Format, Product, Angle and Version are all available in your reports.
Order matters. TOF_VIDEO and VIDEO_TOF map to different dimensions, so if your team changed its naming at some point, check which format you're mapping.
Set it up
Go to Analytics & Launch and select your ad account.
Click Naming convention in the top bar, between the Overview and Radar tabs and the date range.
If it's your first time, you'll be asked to set one up. If you already have one, click Edit naming convention.
Choose your separator, such as Underscore (_) or Hyphen (-).
Map each position. Atria detects the positions and shows example values from your own ad names. Name each dimension and add as many positions as you need.
Click Confirm.
Check the example values against each position before you confirm. If a position is mapped wrong, your reports will still build, but the numbers will be grouped under the wrong labels.
Use your dimensions in a report
Your new dimensions appear in Group by and Dimension filter. Group by sets what each row of the report is. Dimension filter sets which ads are included.
What you want | What to use |
ROAS for each funnel stage | Group by → Funnel stage |
Only top-of-funnel ads | Dimension filter → Funnel stage is TOF |
ROAS for each format, top-of-funnel only | Group by → Format, and Dimension filter → Funnel stage is TOF |
Example: which formats work best at each funnel stage?
Open or create a custom report. Group by is fixed on system reports.
Set Group by to Format.
Click Dimension filter → + Add filter rule, and set Where → Funnel stage → is →
TOF. Click Apply.Add the metrics you want with + Add metric.
Change the filter to
MOFand compare.Click Save. Reports don't save automatically.
You can combine conditions with Add filter group, for example (TOF or MOF) and (VIDEO or CAROUSEL). Group-by options in Analytics reports covers filters in more detail.
Where else your dimensions appear
Raya. She uses your naming convention when you ask about performance, for example "compare ROAS by funnel stage for video ads". See Ask Raya — your AI analytics companion.
Reports Raya builds, including scheduled Slack reports.
Naming conventions, AI tags or custom tags?
If the information is already in your ad names, use a naming convention.
For creative attributes like theme, emotion or message, use AI tagging. See Find winning ad formulas with Raya's AI creative tagging.
For anything that isn't in the name or visible in the ad, like the creator or shoot batch, use custom tags. See Custom tags in Analytics reports.
FAQ
Which separators are supported?
Underscore (_), hyphen (-), slash (/), pipe (|), greater than (>), a single space, or another character you choose.
What if some ad names don't follow the pattern?
Those ads still appear in your reports but won't have values for the missing positions. If a lot of the account doesn't follow the pattern, map the format most ads use.
Can each ad account have a different convention?
Yes. Conventions are set per ad account.
Can I change it later?
Yes. Click Naming convention → Edit naming convention, change the separator or positions, and click Confirm.
Are other formats supported, like key-value pairs?
Not yet. Only position-based conventions are supported.
If you're not sure your ad names follow a convention, send a dozen of them to support@tryatria.com and we'll take a look.