Ask Raya questions about your ad performance in plain English. She answers with the numbers and shows the ads alongside, so you don't need to build a report for a one-off question.
How to ask
Open the Raya tab.
Type your question into Ask me anything.
Raya replies with the answer and the relevant ads.
Questions to try
Question | What it tells you |
Which ads have declining ROAS over the last 7–14 days? | Which ads are starting to fatigue |
Which ads are spending but not converting? | Where budget is being wasted |
Which format is converting most efficiently? | Whether static, video or carousel works best |
Which videos have the highest hold rates? | Which videos keep people watching |
Which ads should I turn off today? | Ads to pause |
Show me ads with high ROAS but low spend. | Ads that could take more budget |
What combination of persona, hook and key message is driving the highest ROAS? | Which creative elements work best together, using your AI tags |
Simple questions work too, such as "what's my average CPA for video ads vs images?" or "which campaigns have the highest spend this week?"
Get a report from the chat
Raya can build a visual report with charts and ad cards from the conversation. For example:
"Build a report I can share with my team on this week's performance."
"Compare our ROAS this month vs last month by creative format."
"Show me the top 5 performing creatives from the last 30 days."
For slide decks, see Create slide decks with Raya. For reports on a schedule, see Automate your reports with Raya.
Ask about your creative tags and naming conventions
If your creatives are tagged, Raya can compare tags to find which combinations perform best. For example: "Which emotions are linked to our best-performing ads this month?"
Raya can only use tags that exist, so tag your creatives first. See Find winning ad formulas with Raya's AI creative tagging.
She also uses your naming convention, if you've set one up. See Turn your ad naming conventions into insights.
Get better answers
Give a date range, such as "last 7 days" or "this month".
Use standard metrics, such as ROAS, CPA, CTR, spend, conversions, hold rate, AOV and CPM.
Ask follow-up questions. Raya remembers the conversation. For example, ask which ads to turn off, then why one is underperforming, then what the remaining ads have in common.
FAQ
Which data can Raya use?
The ad accounts and data sources you've connected. See Raya connectors.
Can I share her answers?
Yes. Ask her to build a report you can share.
Does she remember earlier questions?
Yes, within the same chat.
Is Raya the same as AI tagging?
Raya runs AI tagging in the background. Ask Raya is where you chat with her. See What is Raya?