Most of the questions you'd put to an analyst, you can put to Raya instead — in plain English, in a chat box, with the actual ad creatives shown alongside the answer. She's already looked at your performance data. You don't have to build a report to get her to talk about it.
That's the whole promise, and it's worth understanding what it replaces. If you find yourself building a report just to answer one question and then never opening it again, that question was a job for Raya.
Where to find her
Analytics & Launch → your ad account gets you to your data. Ask Raya lives on the Raya tab, and her home carries an Ask me anything box — that's the route we'd learn, because it works from anywhere in Atria and doesn't depend on remembering where a button sits.
1. Open the Raya tab.
2. Type your question into the Ask me anything box.
3. Read the answer — the relevant ads come back inside the conversation, not as a list of IDs you then have to go and look up.
No filters to set, no report to build.
What to ask her
Raya is at her best on questions about your Meta ad performance. A few that earn their keep:
Ask her this | Why we'd bother |
*Which ads have declining ROAS over the last 7–14 days?* | Catches creative fatigue while you can still do something about it. |
*Which ads are spending but not converting?* | Finds the budget leaks hiding in a big account. |
*Which format is converting most efficiently?* | Tells you where to double down — static, video or carousel. |
*Which videos have the highest hold rates?* | Shows you what's genuinely stopping the scroll. |
*Which ads should I kill today?* | The one we'd actually start with on a Monday morning. |
*Show me ads with high ROAS but low spend* | Surfaces the rising stars you're quietly under-investing in. |
*What combination of persona, hook and key message is driving the highest ROAS?* | Uses your AI tags to find the recipe, not just the winner. |
Simpler questions work perfectly well too — "what's my average CPA for video ads vs images?", "what were my top-performing creatives last month?", "which campaigns have the highest spend this week?"
Getting a report out of a conversation
Raya can pull ad cards and build a visual report with graphs from the chat itself. Ask her:
"Build a report I can share with my team on this week's performance"
"Compare our ROAS this month vs last month by creative format"
"Show me the top 5 performing creatives from the last 30 days"
Your AI tags and your ad naming convention dimensions both pull through into anything she generates, so the more of that groundwork you've done, the richer the report. If you haven't set up a naming convention yet, that's the single highest-leverage half hour available to you — see Turn your ad naming conventions into insights.
Asking about your creative tags
This is where Ask Raya and AI tagging genuinely compound. Once your creatives carry tags, Raya can cross-reference them and surface combinations you'd never spot by eye:
"What combination of persona, hook and key message is driving the highest ROAS?"
"Which emotions correlate with our best-performing ads this month?"
"Compare our top themes by ROAS vs CPA."
There's a real dependency here, so we'll say it plainly: she can only analyse the tags that exist. If you've tagged a handful of assets, her answers about creative patterns will be thin — and that's a data problem, not a Raya problem. Find winning ad formulas with Raya's AI creative tagging covers how to get coverage up.
How to get sharper answers
Be specific about timeframes. "Last 7 days" or "this month" saves her guessing, and guessing is where vague answers come from.
Use metrics she knows. ROAS, CPA, CTR, spend, conversions, hold rate, AOV and CPM all land cleanly.
Start broad, then narrow. She remembers the conversation, so the second and third questions are usually the valuable ones. Ask "which ads should I kill?", then "why is that one underperforming?", then "what do the survivors have in common?"
Tag your creatives first. See above — it's the difference between a decent answer and a useful one.
FAQ
Does Ask Raya work for all ad platforms?
She currently analyses Meta (Facebook and Instagram) ad performance data. Platform support is expanding.
Can I share her answers with my team?
Yes — ask her to build a report and she'll generate a visual report with graphs you can share.
Does she remember earlier questions in the same chat?
Yes. Treat it as a conversation rather than a search box; it's where most of the value is.
Is Raya the same thing as AI tagging?
Raya is the AI behind every AI-powered feature in Atria, tagging included. Ask Raya is the chat interface; AI tagging is her working on your creatives in the background. Same Raya, different surface.
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Questions, or a question she answered badly? Email us at [support@tryatria.com](mailto:support@tryatria.com) — we genuinely want to know what you're asking her, because it's the fastest way we work out what she should be able to do next.
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