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What is Raya?
Ask Raya is a chat interface built into your Analytics dashboard. Raya, your AI creative strategist, has already looked at all your performance data and is ready to tell you what’s working, what’s not, and where to look next.
You can ask questions in plain English and get answers with the relevant ad creatives shown right in the conversation. Raya can also analyze your AI tags, generate visual reports with graphs, and export everything as a downloadable Google Doc.
How to use it
1. Open the Analytics tab and click into one of your ad accounts.
2. Click the Ask Raya button in the bottom right corner.
3. Type your question in plain English.
4. Get your answer, with the relevant ads shown right in the chat.
No filters to set, no reports to build.
What can I ask?
Raya works best for questions about your Meta ad performance. Here are some examples to get you started:
Question | Why it’s useful |
Which ads have declining ROAS over the last 7–14 days? | Catch creative fatigue before performance tanks. |
Which ads are spending but not converting? | Find budget leaks hiding in your account. |
Which format is converting most efficiently? | Know where to double down: static, video, or carousel. |
Which videos have the highest hold rates? | See what’s actually stopping the scroll. |
Which ads should I kill today? | Make faster decisions and protect your spend. |
Show me ads with high ROAS but low spend | Spot rising stars you might be under-investing in. |
What combination of persona, hook, and key message is driving the highest ROAS? | Use AI tags to find your winning ad recipe. |
Build me a report on this week’s performance | Get a visual report with graphs you can download and share. |
You can also ask simpler questions like:
“What’s my average CPA for video ads vs. images?”
“What were my top-performing creatives last month?”
“Which campaigns have the highest spend this week?”
Generate reports from chat
Raya can pull ad cards, generate visual reports with graphs, and export them as Google Docs you can download and share with your team. Just ask:
“Build a report I can share with my team on this week’s performance”
“Compare our ROAS this month vs. last month by creative format”
“Show me the top 5 performing creatives from the last 30 days”
Raya’s AI tags and your ad naming conventions automatically pull into any report she generates. For details on setting up naming conventions, see the Raya help center article.
Analyze your AI tags
If your creatives have been tagged, you can ask Raya to cross-reference tags and surface the specific combinations driving your best results. This is where Ask Raya and AI tagging work together.
Example prompts:
“What combination of persona, hook, and key message is driving the highest ROAS?”
“Which emotions correlate with our best-performing ads this month?”
“Compare our top themes by ROAS vs. CPA.”
For more on AI tagging, see Use AI tagging to analyze creative performance.
Tips for getting better answers
Be specific about timeframes. “Last 7 days” or “this month” helps Raya pull the right data.
Use metrics Raya knows. ROAS, CPA, CTR, spend, conversions, hold rate, AOV, and CPM all work well.
Start simple, then go deeper. Ask a broad question first, then follow up with something more specific based on what you learn.
Tag your creatives first. The more AI tags Raya has to work with, the sharper her analysis will be when you ask about creative patterns.
What Raya can’t do yet
Right now, Raya is focused on your own ad performance data. Here’s what’s not available yet:
See competitor data. Raya only has access to your own ad performance data in Atria, not competitor accounts.
Turn answers into creative briefs. The ability for Raya to turn her recommendations into executable creative briefs is on the roadmap.
FAQ
Does Ask Raya work for all ad platforms?
Raya currently analyzes Meta (Facebook and Instagram) ad performance data. Platform support is expanding.
Can I share Raya’s answers with my team?
Yes. Ask Raya to build a report and she’ll generate a visual report with graphs that you can download as a Google Doc and share with anyone.
Does Raya remember previous questions in the same chat?
Yes. You can have a back-and-forth conversation. Ask a broad question, then follow up with more specific ones based on what Raya tells you.
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Questions or feedback? Reach out to support@tryatria.com. We’d love to hear what questions you’re asking Raya.
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