Blaze provides a comprehensive set of analytics to help you track and improve your Twitter performance. Here's how you can make use of these features:
1. Monitor Twitter Growth and Engagement
To track the growth and engagement of your account, follow these steps:
Go to Social Tab > X Analytics:
Access various metrics that give you an overview of your account's health.
Daily Cumulative Follower Count: See the total number of followers you have each day.
Daily Follower Changes: This graph shows how many followers you gained or lost on a specific day.
Daily Engagement Rate: Tracks your engagement by summing retweets, likes, replies, quotes, and clicks, and dividing by total impressions for each tweet or during a time period.
Weekly Engagement Rate: The engagement rate is also available on a weekly basis for trend analysis.
Daily Counts by Tweet Type: View the number of tweets you posted each day, broken down by tweet type (e.g., text, images, links).
Tip: Colors on your scorecard change according to the health of your twitter handle!
2. Analyze Top-Performing Posts
Go to Social Tab > Top Posts:
This section displays engagement metrics for each tweet, including:
Engagement rate.
Total engagement (likes, retweets, replies, etc.).
Impressions.
You can filter and sort tweets to identify which content resonates most with your audience.
3. Create and Analyze Twitter Campaigns
You can group your tweets into campaigns to see how different types of content perform collectively.
Select Content Campaign option from Cross Platform Analytics Tab:
In case you don't have any content campaigns, Create a new campaign by selecting tweets and discord announcements.
Select date range for your campaign and create.
3. Once you have created your campaign, you can track changes in metrics around the time period that certain tweets/messages were posted.
This allows you to refine your content strategy based on data-driven insights.