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Multi-channel Campaign
Multi-channel Campaign

Learn how to repurpose content into multiple different formats.

Alan Cassinelli avatar
Written by Alan Cassinelli
Updated this week

What is a Multi-channel Campaign?

Multi-channel Campaign is a way to take any piece of content, whether a document in Blaze or an external URL, and repurpose it into multiple different content types.

For example, you can repurpose a blog post into a Facebook post, X Thread, Press Release, and SMS message. All of these new documents can be used to promote the original piece of content, saving you hours of time.

How to Create a Multi-channel Campaign

You can create a campaign from two places: the content creation picker or from a document.

  1. Search "campaign" from the Create New button or home screen.


  2. Or the Generate a Campaign button at the top right of any document.


  3. Next, fill out the fields of the Multi-channel Campaign wizard. If you are creating a campaign from an existing document, that document will already be selected as the source content.


    If you are not creating a campaign from an existing document, you can select the URL, text, or uploaded file that you would like to use as the source content.


  4. Next select all the content types you want to create and generate the campaign.

  5. A document will be created for each content type you selected and placed in the Project you selected along with the Campaign Name.


    Projects can be viewed as a Table, Calendar, List or Grid. Clicking on the title of any document will allow you to "peek" inside the document and view it alongside other document properties.


FAQ

Can I create a campaign based off an image, Youtube URL, or video file?

No, the source content for a campaign must be a text-based document or file.

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