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onlyl.ink solves a common problem that agents and lenders face on social media: how can I convert my social media audience into legit leads that I can market directly to and nurture along with the other prospects in my database?

Instagram is a great example

Instagram has become a powerful promotional tool for real estate professionals but they don't give an easy way for your audience to take the next step towards working with you because a) they prevent using links in your posts (unless you're an advertiser) and b) they only allow only one link in your IG bio

That means you can only drive people from your content to that one "link in bio" which limits marketing effectiveness.

To solve this, we created the "only link in bio built for real estate"...and appropriately, it's called the onlyl.ink. It enables multiple links in your Instagram bio, integrates the listings you've created within Block Party, and uses powerful lead capture to convert followers into legit prospects. There's no subscription needed and we added loads of features for high performing agents and lenders.

  1. add multiple links to your Instagram bio (works with FB/Twitter/YouTube/LinkedIn/etc)

  2. Include links to listings, content, or client tools that you want to promote

  3. onlyl.ink features mobile optimized contact options so prospects can easily get in touch.

  4. Add fields like license, broker info, and disclosures to make sure you're compliant with your region's advertising guidelines

  • continue to post great content on your social media profiles but continually mention in your captions to "check the link in my bio to learn more" - this is important on platforms like Instagram where you can't add clickable links in your posts.

  • make sure your onlyl.ink URL is used in the "website" field within your social media

  • within your onlyl.ink, add links to what you're promoting in your content (ex: listing coming soon, open house this weekend, feature article about your team).

Why use the onlyl.ink instead of your regular desktop website?

The onlyl.ink is especially useful vs your desktop website because you can make it really simple for your audience to take the next step from a post or story. So if you're mentioning a specific listing, or a link to book time with you OR an article you are featured in, IF those links are in your onlyl.ink your audience has a SUPER clear path to get that additional content and engage more with your business.
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Alternatively, desktop websites aren't focused enough, especially when opened on a mobile phone.

As a result there's less drop-off with your audience when they go to your onlyl.ink to find the info that they came for.

Why use the onlyl.ink instead of other "link in bio" options?

onlyl.ink has a bunch of features that only agents and lenders will truly appreciate. Here are a few highlights:

  • onlyl.ink is designed around lead capture, social sharing, and mobile optimized contact options so you can efficiently convert your audience into real estate leads

  • We integrate with 2000+ CRMs and marketing apps, and have lead verification and background info lookup.

  • onlyl.ink meets real estate advertising guidelines with the ability to configure specific broker, license, title, and disclosures. See more about the compliance features here.

  • onlyl.ink works hand in hand with our listing microsites (here's how those can be created) so that your social media audience can view more info about your listings and submit their interest with powerful, mobile optimized contact forms. These contact forms are now compatible with Instagram's autofill feature for 1 tap lead entry.

  • All contact form submissions appear within the My Leads screen in Block Party. We pull background/social/occupation info for all leads (whenever available) AND sync to other apps via our zapier integration.

  • Also your onlyl.ink AND listing microsites include a mobile optimized call to action which allows people that want to get in touch right away, to call/text/email you with one click. The contact information we use for you is stored in My Profile on Block Party

Get started creating yours (it's 100% free!)

(or see our step by step guide here)

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