Orders by Customer Type over Time helps you track and compare order trends between New/Return customers
Key Insights
Growth Patterns
Compare the slopes of new vs. returning customer lines
Look for consistent upward or downward trends
Identify seasonal patterns or cyclical behavior
Note the gap between new and returning customer lines
A healthy business typically shows growth in both segments
Sudden changes in either line may indicate areas needing attention
Conversion Success
Rising returning customer orders suggest successful customer retention
Growing new customer orders indicate effective acquisition strategies
The relationship between these lines helps evaluate overall business health
Action Items
When New Customer Orders Decline
Review and refresh acquisition marketing campaigns
Analyze the effectiveness of current promotional offers
Consider testing new channels or messaging strategies
Evaluate market conditions and competitive landscape
When Returning Customer Orders Decline
Launch targeted re-engagement campaigns
Review recent customer feedback and satisfaction metrics
Consider loyalty program enhancements
Analyze product availability and popular item inventory
To Drive Overall Growth
Create segment-specific promotional strategies
Implement customer win-back campaigns
Test different messaging and offers for each segment
Review and optimize the customer journey