The Refund Rate chart provides insights into your return patterns by comparing the percentage of orders refunded against the percentage of dollars refunded. This dual metric helps identify patterns in return behavior and potential issues with specific products or price points.
Key Insights
Gap Between Metrics
When dollars refunded > orders refunded
Higher-priced items are being returned more frequently
Premium product issues may need investigation
When orders refunded > dollars refunded
Lower-priced items are being returned more frequently
May indicate issues with entry-level products
Action Items
When High-Value Returns Increase
Product Investigation
Review product descriptions and photos
Analyze customer feedback
Check quality control processes
Evaluate packaging effectiveness
Customer Experience
Review product documentation
Assess setup/assembly instructions
Evaluate customer support
Check pre-purchase guidance
When Return Volume Increases
Process Review
Analyze return reasons
Review shipping procedures
Check inventory quality control
Evaluate product packaging
Prevention Strategies
Enhance product descriptions
Improve product photography
Update size guides
Add video demonstrations