The Average Order Value (AOV) visualization shows the typical purchase amount across New/Repeat customers over time. This metric helps you understand purchasing patterns and identify opportunities to optimize your business strategy.
Key Insights
Customer Loyalty Patterns
Compare the AOV of New and Repeat customers to understand how purchase behavior changes after the first order. A higher AOV for returning customers often indicates strong product satisfaction and customer trust.
Seasonal Trends
Higher AOV periods may reflect:
Seasonal buying patterns
Successful promotional campaigns
Changes in product mix
Shifts in customer preferences
Action Items
If Returning Customer AOV is Higher
Consider loyalty program enhancements
Create targeted bundles for first-time customers
Share customer success stories in marketing
If Returning Customer AOV is Lower
Survey customers about product satisfaction
Review product mix and pricing strategy
Analyze common first vs. repeat purchase combinations
During Low AOV Periods
Develop strategic promotional campaigns
Create product bundles
Test targeted customer communications