The Customer Retention table tracks customer purchasing behavior from their first interaction with your brand through subsequent months.
Key Insights
Identify Retention Patterns
Early Drop-off: Look at Month 1 retention across cohorts to spot trends in customer satisfaction
Long-term Loyalty: Check months 4-6 to understand sustained customer engagement
Seasonal Impact: Compare retention rates across different seasonal cohorts
Potential Action Items
Measuring Campaign Effectiveness
Use retention data to evaluate:
New product launches
Marketing campaigns
Loyalty programs
Promotional offers
Improve Customer Retention
For Early Stage Customers (0-2 months)
Welcome series optimization
First-purchase follow-up
Educational content
Early feedback collection
For Mid Stage Customers (3-4 months)
Loyalty program enrollment
Product recommendations
Personalized communications
Special offers
For Long Term Customers (5+ months)
VIP programs
Exclusive access
Customer appreciation
Community building